Adtraction

One of Europe's leading affiliate marketing networks, with strong presence across Scandinavia, the UK, and broader European markets following the acquisition of Affiliate Future.

Adtraction is a Stockholm-founded affiliate and partner marketing network that has grown to become one of Europe's most prominent performance marketing platforms. Founded in 2007, the company operates across numerous European markets, offering advertisers and publishers a technology-driven marketplace to manage, track, and optimize affiliate partnerships. Its platform supports a wide range of partnership types including content creators, cashback sites, comparison sites, and influencers, making it a versatile solution for brands seeking measurable, performance-based marketing outcomes. The company has built a strong reputation for transparency, robust tracking technology, and dedicated account management, differentiating itself from larger global networks by focusing on European market nuances and local expertise. Adtraction serves a diverse range of verticals including retail, finance, travel, and subscription services, and has steadily expanded its geographic footprint through both organic growth and strategic acquisitions. In October 2025, Adtraction significantly expanded its UK presence by acquiring Affiliate Future from GlobalData, a well-established UK affiliate network with a long operational history. This acquisition underscores Adtraction's ambition to consolidate its position as a top-tier European affiliate network and deepen its capabilities in the competitive UK market. The combined entity strengthens Adtraction's publisher and advertiser base, technology assets, and cross-market reach across Europe.