Magento

Leading enterprise e-commerce platform within Adobe Experience Cloud

Magento, now known as Adobe Commerce, is a leading open-source e-commerce platform that provides online merchants with a flexible shopping cart system and control over the look, content, and functionality of their online stores. Originally founded in 2008 and acquired by eBay in 2011, Magento was later sold to a private equity firm before being acquired by Adobe in 2018 for $1.68 billion. Today, it operates as Adobe Commerce within Adobe's Experience Cloud suite, serving as a comprehensive commerce solution for B2B and B2C businesses. While Magento's connection to AdTech is indirect, it plays a significant role in the digital commerce ecosystem by providing the infrastructure that enables personalized shopping experiences and integrates with various marketing and advertising technologies. The platform offers two main editions: Magento Open Source (formerly Community Edition) for smaller merchants and Adobe Commerce (formerly Magento Commerce) for enterprise-level businesses requiring advanced features, cloud hosting, and enhanced support. As part of Adobe's portfolio, Magento/Adobe Commerce continues to serve hundreds of thousands of merchants globally, powering major brands and retailers. The platform's extensibility through its marketplace of thousands of extensions and themes, combined with Adobe's marketing and analytics capabilities, positions it as a critical component in the modern digital commerce and marketing technology stack.