Cheetah Digital
A · Ecosystem ServicesAcquired by Marigold (formerly CM Group)Enables enterprise brands to build direct, data-driven customer relationships through loyalty programs, personalized engagement, and consent-based marketing while reducing reliance on third-party data.
Last updated Mar 8, 2026 by AI Enrichment
- Industry
- Customer Engagement & Loyalty Technology
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 501-1000
- Funding
- $10M
- Revenue Range
- $100M-$250M
- Stock Symbol
- N/A
- Parent Company
- Marigold (formerly CM Group)
- API Available
- Yes
Market Position
Leading enterprise-focused customer engagement and loyalty platform within the MarTech ecosystem
Overview
Cheetah Digital is a customer engagement platform that helps enterprise brands build lasting customer relationships through loyalty programs, personalized marketing, and data-driven engagement strategies. The company provides a comprehensive suite of marketing technology solutions including loyalty management, preference and consent management, promotional campaigns, and customer data management. Originally founded as Experian Marketing Services' Cheetah Mail product, it was spun out as an independent company before being acquired by CM Group (now Marigold) in 2022. Today, Cheetah Digital operates as part of the Marigold portfolio, continuing to serve major enterprise brands across retail, travel, hospitality, and consumer goods sectors with its engagement and loyalty solutions. The platform focuses on helping brands collect zero-party and first-party data through value exchanges with customers, enabling personalized experiences while respecting privacy and consent preferences. Cheetah Digital's technology emphasizes building direct relationships between brands and consumers, moving away from third-party data dependency. The company serves notable enterprise clients globally and maintains a significant presence in the customer engagement and loyalty technology market as part of the broader Marigold ecosystem.
Products & Features
Loyalty Solutions
Comprehensive loyalty program management platform for creating and managing customer rewards and engagement programs
Preference & Consent Management
Tools for capturing and managing customer preferences, consent, and communication settings in compliance with privacy regulations
Engagement Database
Centralized customer data platform for managing first-party and zero-party customer data
Experiences
Campaign and promotional management tools for creating personalized customer experiences
Cross-Channel Messaging
Multi-channel marketing execution across email, mobile, and digital channels
Key Features
Zero-party and first-party data collectionEnterprise-grade loyalty program managementPrivacy-compliant preference centersReal-time personalization engineCross-channel campaign orchestrationCustomer data platform capabilitiesPromotional and sweepstakes managementAdvanced segmentation and targetingAnalytics and reporting dashboardsAPI-first architecture
Use Cases
Building and managing customer loyalty programsCollecting zero-party data through interactive experiencesManaging customer consent and communication preferencesRunning promotional campaigns and sweepstakesPersonalizing cross-channel customer journeysReducing third-party data dependencyUnifying customer data across touchpointsIncreasing customer lifetime value through engagement
Customer Segments
Retail and E-commerceTravel and HospitalityConsumer Packaged Goods (CPG)Financial ServicesMedia and EntertainmentAutomotiveQuick Service Restaurants (QSR)