mParticle

Leading independent CDP focused on mobile and omnichannel data infrastructure

mParticle is a customer data platform (CDP) that enables companies to collect, unify, and connect customer data across their entire marketing and growth stack. The platform serves as a central hub for customer data, allowing businesses to capture data from mobile apps, web, and other sources, then route that data to hundreds of integrated analytics, marketing, and data warehousing tools. mParticle operates as a subsidiary of Rokt, having been acquired in 2024, but continues to function as a distinct brand and platform serving enterprise and mid-market customers. The company's platform addresses the challenge of data fragmentation by providing a single API and SDK to collect customer data, which can then be transformed, filtered, and forwarded to downstream tools without requiring multiple integrations. mParticle's solution is particularly valued in mobile-first and omnichannel environments where companies need to maintain consistent customer profiles across multiple touchpoints. The platform includes features for data quality management, identity resolution, audience segmentation, and privacy compliance. mParticle serves notable brands across retail, media, entertainment, financial services, and other industries. As part of Rokt, the company continues to operate its CDP platform while potentially benefiting from synergies with Rokt's ecommerce technology solutions. The platform remains a significant player in the customer data infrastructure space, competing with other CDPs and data integration platforms in helping brands build unified customer views and activate data across their technology ecosystems.