Branch Journeys
Branch Journeys enables marketers to create seamless, personalized cross-channel user experiences that drive app engagement and conversions through intelligent deep linking — without heavy engineering lift.
Last updated May 11, 2026 by the ATDb Editorial Team
- Industry
- Mobile Marketing & Deep Linking
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 501-1000
- Funding
- $630M
- Revenue Range
- $100M-$200M
- Parent Company
- Branch
- API Available
- Yes
A flagship product within Branch.io's platform, positioned as a leading cross-channel journey orchestration and deep linking solution for mobile-first brands
Branch Journeys is a product offering from Branch.io, a leading mobile linking and measurement platform. Journeys specifically focuses on cross-channel orchestration, allowing marketers to design and deploy personalized user flows that seamlessly guide users from web browsers, emails, ads, and other entry points directly into the most relevant in-app content via deep linking technology. It enables brands to create smart banners, interstitials, and full-page overlays that intelligently route users based on their device, app install status, and behavioral context. As part of the broader Branch.io platform, Journeys leverages Branch's industry-leading deep linking infrastructure to ensure that users land in the right place within a mobile app — even if they need to install it first. This dramatically reduces friction in the user acquisition and re-engagement funnel. Marketers can A/B test journey flows, segment audiences, and personalize messaging without requiring engineering resources for each campaign iteration. Branch.io, the parent platform, is widely regarded as a market leader in mobile measurement and deep linking, serving thousands of apps globally including major brands across e-commerce, media, fintech, and travel. Journeys sits within this ecosystem as a key conversion optimization tool, competing with solutions from AppsFlyer, Adjust, and dedicated mobile CRO platforms. Its tight integration with Branch's attribution and analytics suite gives it a significant advantage in providing end-to-end visibility from click to conversion.
Smart Banners
Customizable banners displayed on mobile web pages that prompt users to open or install the app with deep link routing
Interstitials
Full-screen or partial overlays that appear during web browsing to drive app installs or re-engagement
Journey Templates
Pre-built journey templates for common use cases like cart abandonment, onboarding, and re-engagement
Audience Segmentation
Rule-based targeting to show different journeys to different user segments based on behavior, device, or install status
A/B Testing
Built-in experimentation tools to test different journey flows, creatives, and CTAs
Deep Link Routing
Ensures users land on the correct in-app content regardless of install status, powered by Branch's core linking infrastructure
Analytics & Attribution
Integrated reporting on journey performance, conversion rates, and downstream attribution tied to Branch's measurement suite
- 2014Founded