Dynamic Yield

Enterprise-focused personalization platform within Mastercard's digital services ecosystem

Dynamic Yield is a personalization and optimization platform that enables businesses to deliver individualized customer experiences across digital touchpoints. Founded in 2011, the company provides AI-driven technology that allows marketers and product teams to algorithmically match content, products, and offers to each individual customer based on their behavior, preferences, and context. The platform serves enterprise clients across e-commerce, travel, finance, and media industries, helping them increase engagement, conversion rates, and customer lifetime value through real-time personalization. In 2019, Dynamic Yield was acquired by McDonald's Corporation for a reported $300 million, marking one of McDonald's largest technology acquisitions. The acquisition aimed to enhance McDonald's digital customer experience, particularly in drive-thru menu personalization. Following the acquisition, Dynamic Yield continued to operate as a distinct entity, serving its existing client base while also powering personalization for McDonald's digital properties. In 2021, McDonald's sold Dynamic Yield to Mastercard, which integrated the platform into its broader digital services portfolio. Under Mastercard ownership, Dynamic Yield continues to operate as a personalization solution, now positioned within Mastercard's suite of marketing and commerce technologies, serving enterprise clients seeking to deliver tailored customer experiences across digital channels.