Optimizely

Leading provider of experimentation and digital experience optimization solutions for enterprise brands

Optimizely is a leading digital experience platform that helps businesses create and optimize digital experiences through experimentation, content management, and personalization. The company operates as a subsidiary of Episerver (which rebranded to Optimizely in 2021 after acquiring the original Optimizely) and provides a comprehensive suite of tools including A/B testing, feature flagging, content management systems (CMS), and digital commerce capabilities. While Optimizely's roots are in experimentation and optimization, the platform has evolved into a full-scale DXP serving enterprise customers across various industries. The company serves major enterprise brands and focuses on enabling marketers, product managers, and developers to deliver personalized digital experiences at scale. Optimizely's platform combines its heritage in experimentation with robust content management and commerce capabilities, positioning it as a comprehensive solution for digital experience optimization. The platform is widely recognized in the MarTech and digital experience space, competing with other enterprise DXP providers while maintaining strong differentiation through its experimentation-first approach. Optimizely continues to operate as a distinct brand and platform, serving thousands of enterprise customers globally. The company maintains its position as a leader in experimentation and A/B testing while expanding its capabilities across the full digital experience lifecycle, from content creation and management to personalization and optimization.