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Optimizely

Optimizely

Digital Experience Platformoptimizely.com

Optimizely is a digital experience platform that brings marketing and product teams together so they can create and optimize digital experiences across every channel.

Last updated Oct 5, 2026 by the ATDb Editorial Team · Connections updated Oct 26, 2026

In the news
Founded
2009
HQ
New York, New York, United States
Connections
111

AI-drafted from public sources20 sources cited

At a glance

Employees
1001-5000
Funding
~$250M (pre-acquisition)
Revenue
$200M-$500M
Stock
NASDAQ:OPTZ
59integrations37competitors1corporate family1acquisitions
Marketing PlatformAI-Powered PlatformMarketing AnalyticsCustomer Data PlatformCommerce TechnologyMarketing CloudMarketing Automation

About

A leading DXP vendor recognized by Gartner and Forrester, competing at the top tier of experimentation, CMS, and personalization markets

Optimizely is a digital experience platform that brings marketing and product teams together so they can create and optimize digital experiences across every channel. Its core capabilities include A/B testing and experimentation, with support for multivariate experiments across the web, mobile web, iOS, and Android. The company also offers Opal, an agentic platform that guides marketers through the full marketing journey, from planning to publication to analysis. Optimizely has developed a family of post-trained AI models designed to let marketers use the right model for the right task, and its research indicates that while AI is helping marketers produce more output, it has not yet delivered the creative time and space marketers were promised. Source 1: optimizely.com — About the Optimizely company Source 2: metarouter.io — 9 Tools for Better Marketing and Advertising Source 3: adexchanger.com — AI Bots Are Now Your Colleagues, Thanks To Optimizely's ... Source 4: optimizely.com — Latest press releases and announcements

Business model

SaaS

Target market

Enterprise

What they offer

  • Web Experimentation

    A/B and multivariate testing for websites and landing pages to optimize conversion and user experience.

  • Feature Experimentation

    Server-side and full-stack feature flagging and experimentation for product and engineering teams.

  • Content Management System (CMS)

    Headless and hybrid CMS enabling marketers to create, manage, and publish digital content at scale.

  • Content Marketing Platform

    Tools for planning, producing, and managing content marketing campaigns and editorial workflows.

  • Personalization

    AI-driven personalization engine that delivers tailored experiences to individual visitors and segments.

  • Commerce

    B2B and B2C commerce capabilities integrated with content and experimentation for optimized buying experiences.

  • Data Platform

    Unified data layer that aggregates behavioral and customer data to power experimentation and personalization.

  • Campaign

    Email and multi-channel campaign management tools for targeted marketing outreach.

Key features

A/B and multivariate testingServer-side feature flaggingAI-powered personalizationHeadless CMS with visual editingOmnichannel content deliveryExperimentation program managementReal-time analytics and reportingAudience segmentationRollout and release managementIntegrated content and commerce

Use cases

Website conversion rate optimization (CRO)Product feature rollout and release managementPersonalized digital marketing campaignsHeadless content delivery across web, mobile, and IoTE-commerce experience optimizationB2B digital experience managementData-driven product developmentMulti-channel content marketing

Customer segments

Enterprise B2C brandsEnterprise B2B organizationsE-commerce retailersFinancial services companiesMedia and publishing companiesTechnology companiesHealthcare organizationsTravel and hospitality brands

Tech & specs

Technology stack

ReactNode.jsREST APIsGraphQLCDN-based deliveryMachine learning / AI personalizationCloud-native infrastructureSDKs for JavaScript, Python, Java, Ruby, Go, Swift, Android

Security & compliance

SOC 2 Type IIGDPRCCPAISO 27001HIPAA (available)

Deployment

CloudHybrid

API

Yes

Corporate history
  1. 2009 · Founded
How it came together
  • 2021·Rebranded → Optimizely↗
  • 2021·Acquired → Optimizely↗
See the full lineage →
Connection details
See alternatives to Optimizely See integrations with Optimizely (59) See acquisitions by Optimizely (1)

Explore further

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Recent M&Aon the TimelineOn the Mapby country + regionOn the GraphNetwork around Optimizely