Qualaroo
C · Marketing TechnologySubsidiaryQualaroo enables businesses to gather actionable user insights through non-intrusive, contextually-targeted surveys that capture feedback at critical moments in the customer journey.
Last updated Mar 7, 2026 by AI Enrichment
- Industry
- MarTech/Customer Experience
- Business Model
- SaaS
- Target Market
- SMB, Mid-Market
- Employee Count
- 11-50
- Funding
- $1.4M
- Revenue Range
- $1M-$10M
- Stock Symbol
- N/A
- Parent Company
- ProProfs
- API Available
- Yes
Market Position
Established player in on-site survey and user feedback tools
Overview
Qualaroo is a customer and user feedback platform that specializes in collecting qualitative insights through targeted, contextual surveys deployed on websites and mobile applications. The platform enables businesses to understand user behavior, preferences, and pain points through strategically timed micro-surveys (called Nudges) that appear at key moments in the user journey. Originally founded as KISSinsights in 2010 by Sean Ellis and later rebranded to Qualaroo, the company was acquired by ProProfs in 2019 and continues to operate as a distinct product within the ProProfs suite. Qualaroo serves as a user research and feedback tool rather than a traditional advertising technology platform, though it plays a role in the broader MarTech ecosystem by helping companies optimize conversion rates, improve user experience, and gather voice-of-customer data. The platform is particularly valued for its ability to capture feedback at specific touchpoints without disrupting the user experience, making it popular among SaaS companies, e-commerce businesses, and digital product teams. As a ProProfs subsidiary, Qualaroo maintains its brand identity and product offering while benefiting from integration opportunities within the larger ProProfs ecosystem of business software tools.
Products & Features
Nudges
Targeted micro-surveys that appear at specific moments during user sessions to capture contextual feedback
Exit Surveys
Surveys triggered when users are about to leave a page to understand abandonment reasons
Prototype Testing
Tools for gathering feedback on designs, mockups, and prototypes before full development
NPS Surveys
Net Promoter Score measurement tools to track customer loyalty and satisfaction
Survey Analytics
Reporting and analysis tools to derive insights from collected feedback data
Key Features
Contextual targeting based on user behavior and attributesAdvanced branching logic for dynamic survey flowsSentiment analysis and AI-powered insightsMulti-language supportMobile and desktop survey optimizationCustom branding and design optionsReal-time response trackingIntegration with analytics and CRM platforms
Use Cases
Understanding reasons for cart abandonment in e-commerceGathering product feedback from active usersIdentifying UX pain points during user journeysMeasuring customer satisfaction and NPSConducting user research for feature prioritizationQualifying leads and understanding visitor intentTesting messaging and value propositionsCollecting feedback on content relevance
Customer Segments
SaaS companiesE-commerce businessesDigital agenciesProduct teamsUX researchersMarketing teamsEnterprise software companies