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Marketing Platforms represent a broad category of software solutions designed to help businesses plan, execute, and optimize their marketing activities across multiple channels and touchpoints. These platforms address fundamental business challenges including customer acquisition, engagement, retention, and revenue generation. The category encompasses diverse tools ranging from website builders and content management systems to marketing automation, CRM, contact center solutions, and digital experience platforms. By consolidating marketing functions—such as email campaigns, social media management, content creation, e-commerce, analytics, and customer communications—these platforms enable organizations to operate more efficiently, maintain brand consistency, and deliver personalized experiences at scale. The underlying value proposition centers on reducing operational friction, improving data visibility, and enabling teams to make more informed decisions about their marketing investments. Within the broader AdTech ecosystem, Marketing Platforms serve as critical infrastructure that bridges customer acquisition with customer retention and lifetime value optimization. While some AdTech solutions focus narrowly on ad buying, placement, or measurement, Marketing Platforms take a more holistic view of the customer journey, integrating paid media capabilities with owned and earned channels. This positioning makes them essential for brands seeking to move beyond last-click attribution and develop more sophisticated, omnichannel marketing strategies. Additionally, these platforms often function as data aggregators, collecting first-party customer information that becomes increasingly valuable as third-party cookies deprecate. Their role in the ecosystem has expanded as marketers demand more integrated solutions that reduce vendor fragmentation and provide unified customer views. Current dynamics within the category reflect several notable trends. There is a clear consolidation toward comprehensive Digital Experience Platforms that combine content management, marketing automation, and customer data capabilities—evident in companies like Magnolia, Kentico, and Jahia. Simultaneously, specialized solutions continue to thrive by serving specific use cases or customer segments, as demonstrated by SproutVideo's focus on video marketing and Talkdesk's emphasis on AI-powered customer service integration. The category also shows increasing emphasis on personalization, AI-driven automation, and omnichannel delivery as competitive differentiators. Finally, the presence of both enterprise-grade platforms and SMB-focused solutions indicates a market that remains segmented by company size and sophistication, with different vendors optimizing for different buyer personas and implementation complexities.
Programmatic Advertising Platform
Choozle is a leading programmatic advertising platform that empowers digital marketers to plan, buy, and optimize digital ad campaigns across display, video, mobile, and social channels.
Email Marketing & Marketing Automation
Email marketing and digital marketing platform designed for small businesses and nonprofits to manage campaigns, social media, and customer relationships.
Search Advertising & Display Advertising
Google's flagship digital advertising platform enabling businesses to display ads across Google Search, YouTube, and millions of partner websites through pay-per-click and display advertising.
Digital Audio Advertising
Spotify's self-service advertising platform that enables brands and agencies to create and manage audio and video ad campaigns across Spotify's streaming service.
Audio Streaming & Digital Advertising Technology (AdTech)
Spotify Technology is a global leader in audio streaming services, fundamentally transforming how millions of people discover, consume, and engage with music and podcasts worldwide. Founded in 2006 and headquartered in Stockholm, Sweden, the company has grown to serve over 489 million monthly active users across more than 180 markets, offering access to an extensive catalog of millions of songs, podcasts, and audio content. The platform combines sophisticated recommendation algorithms, person...
Marketing and Sales Technology
6sense is an AI-powered B2B platform that helps sales and marketing teams identify and engage with anonymous buyers across multiple channels. Their platform uses machine learning and predictive analytics to uncover hidden buyer intent and provide actionable insights.
Social Media Advertising
Meta Platforms' flagship social networking platform and one of the world's largest digital advertising ecosystems, connecting billions of users globally.
Financial Technology Events & Media
Finovate is a conference and events company that produces demo-focused events showcasing innovation in financial services and fintech.
Marketing Technology & Ad Tech Platform
Google's unified advertising and analytics platform that combines enterprise marketing tools for planning, buying, measuring, and optimizing digital media and customer experiences.
Media Agency Network
Havas Media is a global media planning and buying agency network that is part of Havas Group, offering integrated media solutions across traditional and digital channels.
Influencer Marketing Technology
Influencer marketing platform providing data-driven tools for discovering, managing, and measuring influencer campaigns across social media channels.
Marketing Technology - Account-Based Marketing & B2B Demand Generation
Madison Logic is a leading B2B marketing and sales intelligence platform that specializes in account-based marketing (ABM) solutions and demand generation. The company provides enterprise-level tools that enable B2B marketers to identify, engage, and convert high-value accounts through data-driven insights and multi-channel activation. Their platform combines proprietary intent data, account identification, and programmatic advertising capabilities to help organizations optimize their marketi...
Search Advertising and Digital Platform
Naver is a leading internet company in South Korea, providing a wide range of services including search, e-commerce, messaging, and content platforms. It is one of the largest tech companies in the country.
Digital Experience Platform / Marketing Technology
Optimizely is a digital experience platform (DXP) that provides experimentation, content management, and personalization solutions for enterprise brands.
Partner Relationship Management (PRM) / Partner Ecosystem Management / B2B SaaS
PartnerStack is a leading B2B SaaS platform specializing in partner ecosystem management (PRM), providing technology companies with comprehensive infrastructure to build, manage, and scale their partner programs. The platform addresses the complex operational challenges of managing indirect sales channels, including resellers, affiliates, referral partners, and technology integrations. PartnerStack's solution automates critical partnership workflows such as partner recruitment, onboarding, tr...
Customer Data Platform (CDP) / Marketing Technology
Redpoint Global is a technology company that provides customer experience management solutions to enterprises across various industries.
Account-Based Marketing
RollWorks is an account-based marketing platform that helps B2B companies identify target accounts, engage decision-makers, and measure revenue impact through coordinated advertising and sales outreach.
Sales Enablement / MarTech
Seismic is a leading sales enablement and marketing software platform that helps organizations deliver engaging, relevant content to their customers and prospects. The platform provides tools for content management, sales engagement, and analytics.
Social Media Advertising
TikTok's self-serve advertising platform enabling businesses to create, manage, and optimize ad campaigns on the TikTok social media platform.
Video Marketing Platform
Wistia is a premium video marketing and hosting platform specifically designed for businesses seeking to leverage video content as a strategic marketing asset. Founded as an alternative to consumer-focused video platforms like YouTube and Vimeo, Wistia has carved out a distinctive niche in the AdTech and MarTech ecosystem by providing enterprise-grade video solutions with advanced analytics, customization capabilities, and marketing automation features. The platform enables businesses to host...
Marketing Technology / Customer Data Platform
Zeta Global is a leading cloud-based marketing technology and data analytics company that helps brands acquire, grow, and retain customers.
Affinity is a relationship intelligence platform designed to help dealmakers find, manage, and close more deals. It leverages AI to automatically capture and analyze network data, providing valuable insights into relationships and deal flow for private equity, venture capital, and M&A firms.
Airtable is a low-code platform that combines the flexibility of a spreadsheet with the power of a database, enabling users to build collaborative applications. It allows teams to organize information, manage projects, and automate workflows without extensive coding knowledge, serving various use cases from content calendars to CRM.
Appian is a software company that provides a low-code automation platform, enabling organizations to rapidly build intelligent process automation applications. Its platform integrates artificial intelligence (AI), robotic process automation (RPA), and business process management (BPM) capabilities. Appian helps businesses streamline operations, improve customer experiences, and accelerate digital transformation initiatives across various industries.
Marketing Technology (MarTech) - Marketing Resource Management & Digital Asset Management
Aprimo is an enterprise software provider specializing in marketing resource management (MRM) and digital asset management (DAM) solutions designed for global organizations with complex marketing operations. The company's cloud-based platform integrates marketing planning, workflow automation, financial management, and digital asset management into a unified system that enables enterprises to optimize their marketing operations and content lifecycle management. Aprimo serves clients across di...
Software, Internet
Automattic is the company behind WordPress.com, the world's largest open-source content management system and blogging platform. They also develop other popular digital products and services.
Sales Enablement Software / Enterprise SaaS
Bigtincan is an enterprise-grade sales enablement platform provider that empowers B2B sales organizations to optimize their content management, delivery, and engagement processes throughout the entire sales lifecycle. The company addresses critical challenges faced by modern sales teams, including content sprawl, difficulty locating relevant materials, version control issues, and the need for personalized customer interactions. By centralizing sales collateral, training materials, and custome...
Marketing Technology - Customer Data Platform & Marketing Automation
Blueshift is a SmartHub CDP (Customer Data Platform) that provides AI-powered customer engagement and marketing automation solutions. The platform enables brands to unify customer data, predict customer behavior, and deliver personalized omnichannel experiences at scale. Blueshift combines customer data infrastructure with predictive intelligence and cross-channel orchestration to help marketers drive revenue growth through data-driven personalization. The company serves mid-market to enterp...
Enterprise Content Management Systems (CMS) / Digital Experience Platforms
Brightspot is an enterprise-grade content management system (CMS) provider that delivers sophisticated content management solutions tailored for brands, publishers, and digital enterprises with complex content requirements. The platform enables organizations to create, manage, and distribute content at scale across multiple channels, combining robust content management capabilities with advanced workflow automation, personalization features, and multi-channel distribution tools. Brightspot su...
Personalized Digital Marketing and Audience Targeting
Conversant was a personalized digital marketing company specializing in audience-based advertising and personalization solutions before being acquired by Publicis Groupe and integrated into Epsilon.
Marketing Technology / Customer Engagement Platform
Cordial is a customer engagement platform that helps brands create highly personalized experiences across various channels like email, SMS, and mobile push. It unifies customer data, automates messaging, and enables real-time personalization to drive stronger customer relationships and business growth.
Creatio is a global vendor of a no-code platform for process automation and CRM. It empowers businesses to automate workflows, manage customer relationships, and accelerate digital transformation with a focus on business agility and freedom to own their automation.
Content Marketing Technology
Curata was a content marketing software platform that provided content curation and marketing solutions before being acquired by Uberflip in 2017.
Account-Based Marketing (ABM) / B2B Marketing Technology
Demandbase is a leading Account-Based Marketing (ABM) and Sales platform that helps B2B companies identify, target and engage the accounts most likely to become their customers. Demandbase's AI-powered solutions provide account identification, account-based advertising, account-based marketing analytics, and more.
Conversational AI / Marketing Technology
Google's conversational AI platform for building chatbots and voice assistants with natural language understanding capabilities.
Drupal is a free and open-source content management system (CMS) framework written in PHP. It provides a robust platform for building a wide range of websites, from personal blogs to large enterprise applications, emphasizing flexibility, modularity, and a strong community.
Personalization Technology
An AI-powered personalization platform that delivers individualized customer experiences across web, mobile, and email channels.
Digital Experience Platform / MarTech
Enterprise digital experience platform provider that merged with Optimizely in 2018, combining content management, digital commerce, and marketing automation capabilities.
Content Experience Platform / Marketing Technology
Foleon is a content creation platform designed to empower marketing and communications teams to produce interactive, engaging digital content without requiring technical expertise or design skills. The platform specializes in transforming static content into dynamic, mobile-responsive experiences including digital magazines, interactive brochures, product catalogs, annual reports, and content hubs. Through its intuitive drag-and-drop interface, Foleon enables users to create professionally de...
Customer Experience & Contact Center Solutions
Genesys is a leading global provider of customer experience (CX) and contact center solutions, specializing in cloud-based and hybrid platforms that enable enterprises to orchestrate seamless, omnichannel customer journeys. The company's comprehensive suite integrates voice, digital messaging, email, social media, and chat capabilities into a unified experience management system, empowering organizations to deliver consistent and personalized customer interactions across all touchpoints. Gene...
Sales Enablement / Revenue Technology
Highspot is a sales enablement platform that helps companies improve sales performance by empowering sales teams with the content, guidance, and training they need to engage buyers effectively. It combines content management, sales playbooks, training & coaching, and analytics into a single platform to drive consistent sales execution and achieve revenue goals.
Video Marketing Software / Sales Enablement
Hippo Video is a comprehensive video creation and marketing platform designed to help businesses leverage video content for sales, marketing, and customer support. The platform enables users to create, edit, personalize, and distribute video content at scale without requiring advanced technical skills. Founded to address the growing demand for video communication in business contexts, Hippo Video provides tools for screen recording, video editing, personalized video messaging, and video analy...
Marketing Automation
CRM and marketing automation platform designed specifically for small businesses, offering sales and marketing tools in an integrated system.
InMoment is a leading provider of customer experience (CX) intelligence solutions, helping businesses gather, analyze, and act on customer and employee feedback. Its cloud-based platform combines advanced analytics, AI, and human expertise to deliver actionable insights that drive improved experiences and business outcomes.
Marketing Technology (MarTech) / Customer Experience Management
Insider is an enterprise-grade growth management platform that has established itself as a comprehensive solution in the marketing technology landscape. The platform unifies customer data infrastructure, journey orchestration, and AI-powered personalization into a single integrated system, enabling enterprise and mid-market brands to deliver highly personalized, cross-channel customer experiences. By consolidating capabilities traditionally spread across multiple point solutionsâincluding a...
Website Optimization & Personalization
Intellimize was an AI-powered website personalization and optimization platform that used machine learning to automatically test and personalize web experiences for B2B marketers.
Content Marketing Technology
Kapost was a content marketing platform that helped B2B marketers plan, produce, distribute, and analyze content before being acquired by Upland Software in 2016.
Content Management / MarTech
Kentico Kontent (now known as Kontent.ai following a 2022 rebrand) is a cloud-native headless Content Management System (CMS) that empowers organizations to manage and deliver content across multiple digital channels through an API-first architecture. The platform emerged from Kentico Software, a well-established CMS provider founded in 2004, with Kentico Kontent representing the company's strategic evolution into the modern headless CMS market. By decoupling content creation from presentatio...
Customer Experience Management / Social Media Management
Lithium was a social customer experience management platform that was acquired by Spredfast in 2016, with the combined entity later rebranding as Khoros in 2019.
Social Media Management & Customer Experience
Lithium Technologies was a leading social customer experience management platform provider that enabled brands to build and manage online communities before being acquired by Vista Equity Partners and later merged into Khoros.
Digital Media Production & Content Marketing
Lowes Media Network is a full-service digital media production company that specializes in bridging traditional high-quality video production with modern multi-platform digital distribution strategies. The company serves a diverse client portfolio ranging from enterprise brands executing large-scale social media campaigns to mid-market companies building their digital presence and individual content creators. Their comprehensive service offering encompasses the entire content lifecycle, inclu...
monday.com is a cloud-based work operating system (Work OS) that helps organizations of all sizes manage projects, tasks, and workflows. It provides a highly customizable platform for teams to plan, track, and collaborate on their work, improving efficiency and transparency across various departments. The platform aims to streamline operations and foster better communication.
Email Marketing & Marketing Automation
Email marketing and marketing automation platform offering tools for creating campaigns, managing subscribers, and automating customer journeys.
Influencer Marketing Technology
Onalytica was an influencer relationship management (IRM) platform that helped brands identify, analyze, and engage with key influencers across social media and digital channels.
Pantheon is a leading WebOps platform that empowers marketing and development teams to build, launch, and manage high-performance websites. It provides a comprehensive suite of tools for website development, hosting, and operations, focusing on speed, security, and scalability for Drupal and WordPress sites.
Business Communication Software / Presentation Software
Prezi Business is a visual presentation and communication platform that uses dynamic, zoomable canvases instead of traditional slides to create engaging business presentations.
Advertising & Marketing Services
Publicis Groupe is one of the world's largest advertising and communications holding companies, providing a comprehensive range of marketing, digital transformation, and business consulting services to global clients. The company operates through a network of specialized agencies and brands that deliver integrated solutions across advertising, media planning and buying, digital marketing, public relations, healthcare communications, and data analytics. With a presence in over 100 countries, P...
E-commerce Personalization
RichRelevance was a personalization platform provider for retailers that delivered AI-powered product recommendations and omnichannel experiences before being acquired by Algonomy in 2020.
Showpad is a leading sales enablement platform that empowers sales and marketing teams to deliver engaging content, improve sales conversations, and drive revenue. It provides tools for content management, coaching, and buyer engagement to optimize the entire sales process.
Digital Experience Platform / Content Management
Sitefinity is a .NET-based digital experience platform (DXP) and content management system owned by Progress Software, enabling organizations to create and manage personalized web experiences.
Content Marketing Technology
Skyword is a comprehensive content marketing platform that enables enterprises to plan, create, distribute, and measure high-quality content at scale. Founded in 2010 and headquartered in Boston, Massachusetts, the company has established itself as a leader in the content marketing technology space by combining sophisticated workflow management software with access to a vetted network of creative professionals including writers, designers, videographers, and strategists. This unique hybrid ap...
Social Media Advertising Technology
Smartly.io is a leading social media advertising automation platform that serves as a critical infrastructure provider in the AdTech ecosystem. The company empowers brands and agencies to optimize and scale their digital advertising campaigns across multiple social media channels through advanced automation capabilities, creative production tools, and intelligent optimization algorithms. Designed specifically for large-scale advertisers, Smartly.io's platform addresses the complex challenges ...
Enterprise Software, Project Management
Smartsheet is a leading cloud-based platform for work management and collaboration, helping teams and organizations achieve more through its intuitive spreadsheet-like interface and powerful automation capabilities.
Website Building & Marketing Tools
Squarespace is an all-in-one website building and hosting platform that empowers millions of people to create a professional online presence. It provides tools for website creation, e-commerce, marketing, and scheduling, enabling individuals and businesses to build beautiful and functional websites without coding. The company focuses on design-driven templates and integrated services.
Contact Center / Customer Experience Platform
Talkdesk is a global cloud contact center leader, providing an AI-powered contact center platform that helps businesses deliver exceptional customer experiences. Its solutions enable companies to improve customer satisfaction, increase agent productivity, and reduce operational costs through innovative cloud-native technology.
Content Experience Platform / MarTech
Uberflip is a content experience platform that helps B2B marketers centralize, manage, and personalize content to drive engagement and conversions.
Voiceflow is a collaborative design and prototyping platform for conversational AI, enabling teams to build, test, and launch voice and chat assistants without writing code. It supports various platforms like Amazon Alexa, Google Assistant, and custom NLU models, streamlining the development of interactive experiences.
Retail Media
Walgreens Advertising Group is the retail media network of Walgreens, enabling brands to reach healthcare-focused consumers through digital and in-store advertising across one of America's largest pharmacy chains.
Website Builder / E-commerce Platform
Website builder platform enabling individuals and small businesses to create websites, blogs, and online stores without coding knowledge.
Conversational Marketing & Customer Engagement
WhatsApp is a global messaging platform offering encrypted communication services, owned by Meta Platforms, with limited advertising capabilities primarily through its Business API.
Enterprise Software / Business Applications SaaS
Zoho Corporation is a comprehensive software-as-a-service (SaaS) provider that delivers an extensive suite of business, productivity, and customer engagement applications. The company has established itself as a significant player in the enterprise software market by offering an integrated ecosystem of over 45+ applications spanning CRM, finance, HR, marketing automation, collaboration tools, and IT management solutions. Zoho's platform is designed to serve businesses of all sizes, from start...
Social Infrastructure / Community Engagement Platform
Amity provides a comprehensive suite of in-app social features, including chat, social feeds, and video, delivered as SDKs and APIs. Businesses integrate Amity's solutions to build engaging communities, foster user interaction, and enhance the social experience within their own applications.
Influencer Marketing Technology
AspireIQ was an influencer marketing platform that connected brands with content creators for authentic marketing campaigns before being acquired by Aspire in 2021.
Advertising Automation & Workflow Management
Enterprise advertising automation platform providing workflow management, media buying, and reporting tools for agencies and brands across digital channels.
Content Management / MarTech
Butter CMS is a headless content management system (CMS) provider that delivers API-first content infrastructure for modern digital experiences. Founded to address the limitations of traditional monolithic CMS platforms, Butter CMS enables developers and content teams to manage and deliver content across multiple channels including websites, mobile applications, IoT devices, and digital signage. The platform's architecture separates content management from presentation, providing organization...
E-commerce Personalization
Certona was a personalization and product recommendation platform for e-commerce retailers that used machine learning to deliver individualized shopping experiences.
Chameleon is a product adoption platform that empowers SaaS companies to create personalized in-product experiences without code. It helps improve user onboarding, feature adoption, and overall product engagement through tools like product tours, tooltips, and microsurveys.
Influencer Marketing Technology
Collectively is a specialized influencer marketing platform that operates at the intersection of advertising technology and social media marketing. The company provides brands with a sophisticated solution for discovering, vetting, and managing relationships with influential content creators across major social media platforms. By combining proprietary matching algorithms with data-driven insights, Collectively enables marketing teams to identify influencers whose audiences and values align w...
Marketing Project Management & Content Calendar
CoSchedule is a leading player in the social media management sector of the advertising technology ecosystem.
Influencer Marketing Technology
CreatorIQ is a leading influencer marketing platform that provides brands and agencies with comprehensive solutions for influencer discovery, campaign management, and analytics.
Social Media Management
eClincher is a leading player in the social media management sector of the advertising technology ecosystem.
Marketing Technology (MarTech) / Customer Experience (CX) Platform
Engage Hub is a customer engagement and personalization platform designed to help mid-market to enterprise organizations deliver tailored digital experiences across multiple customer touchpoints. The platform serves as a unified solution that consolidates customer data from disparate sources, enabling marketing and customer experience teams to create sophisticated audience segments and orchestrate personalized interactions in real-time. By integrating data analytics, audience segmentation cap...
Account-Based Marketing (ABM) / Marketing Technology
Engagio was an account-based marketing (ABM) platform that helped B2B companies orchestrate and measure multi-channel engagement with target accounts before being acquired by Demandbase in 2020.
Social Media Management
Social media management and customer experience platform that was acquired by Brandwatch in 2022 and integrated into their suite of digital marketing tools.
Feefo is a leading customer reviews and ratings platform that helps businesses collect genuine feedback from their customers. It provides tools to gather product and service reviews, build trust, and gain valuable insights to improve customer experience and online reputation.
Marketing Technology / B2B Engagement
B2B buyer engagement platform that enables marketing and sales teams to create personalized, interactive content experiences for target accounts.
Marketing Automation & Email Marketing
GetResponse is a leading email marketing and marketing automation platform that helps businesses of all sizes create, send, and track effective email campaigns to grow their customer base and revenue.
Project Management Software / Collaborative Work Management / Creative Operations
Hive is a collaborative work management platform purpose-built for marketing and creative teams that require sophisticated project coordination integrated with creative-specific workflows. The platform addresses the operational complexities inherent to creative work by unifying project management, digital asset management, approval workflows, and resource planning within a single workspace. By consolidating communication channels, task tracking mechanisms, and file collaboration tools, Hive e...
Marketing Performance Management
Marketing performance management platform that helped B2B marketers plan, budget, and measure marketing campaigns and ROI.
Marketing Automation / Customer Engagement Platform
Iterable is a leading customer engagement and marketing platform that helps brands create personalized, cross-channel experiences. Their platform allows companies to connect with customers across email, mobile, web, and more.
Digital Experience Platform
Jahia is a leading provider of a unified Digital Experience Platform (DXP) that helps organizations manage and deliver personalized digital experiences across multiple channels. Its platform combines content management, customer data, and marketing automation to empower businesses to create engaging customer journeys and optimize their digital presence.
Digital Experience Platform / MarTech
Kentico is a global digital experience platform (DXP) vendor that helps businesses create engaging online experiences. It offers a comprehensive platform for content management, digital marketing, and e-commerce, enabling organizations to manage their websites and digital channels effectively. The company serves a wide range of industries, providing tools for personalized customer journeys and robust content delivery.
Influencer Marketing Technology & Services
Later Influence is a specialized social media marketing agency that operates at the intersection of brand marketing and influencer partnerships. The company has developed a proprietary technology platform combining algorithmic matching capabilities with human expertise to connect brands with optimal influencer partners across major social platforms including Instagram, TikTok, YouTube, and emerging channels. Their data-driven approach ensures precise alignment based on audience demographics, ...
Content Management / Digital Experience Platform
Magnolia International Ltd. is a leading provider of a Digital Experience Platform (DXP) and Content Management System (CMS). It empowers enterprises to create, manage, and deliver personalized digital experiences across various channels, offering flexibility for both marketers and developers.
Marketing Automation
Marketing automation platform owned by Adobe that provides lead management, email marketing, and customer engagement tools for B2B marketers.
Marketing Automation
Open-source marketing automation platform that enables businesses to manage email campaigns, lead nurturing, and customer engagement through self-hosted or cloud solutions.
Influencer Marketing Technology
Influencer marketing platform that connects brands with content creators for authentic, scalable influencer campaigns and user-generated content.
Personalization and Optimization
Monetate is a personalization and experimentation platform that helps brands deliver individualized customer experiences across web, mobile, and other digital channels.
Marketing Automation & CRM
Ontraport is a comprehensive business automation platform that combines customer relationship management (CRM), marketing automation, and e-commerce capabilities into a unified solution. The platform is designed to help small to medium-sized businesses streamline their operations by automating repetitive tasks, managing customer relationships, and executing sophisticated marketing campaigns without requiring extensive technical expertise. Ontraport serves entrepreneurs, digital marketers, and...
Personyze is a real-time personalization platform that empowers businesses to deliver individualized experiences across their websites, emails, and ads. Leveraging AI and machine learning, it analyzes user behavior to provide dynamic content, product recommendations, and targeted messaging, aiming to boost engagement and conversions.
Sales Enablement Technology
Savo Group was a sales enablement platform provider that helped organizations optimize sales effectiveness through content management and training solutions before being acquired by Seismic in 2018.
Marketing Automation
Marketing automation platform designed for agencies and SMBs, offering CRM, email marketing, and lead generation tools.
Marketing Technology / Conversion Rate Optimization
Sleeknote is a specialized conversion rate optimization (CRO) platform designed specifically for e-commerce businesses and digital marketing professionals seeking to maximize on-site engagement and reduce cart abandonment. The company provides an intuitive visual editor that enables marketers to create and deploy personalized, behavior-driven messaging campaigns including pop-ups, slide-ins, and contextual messages without requiring technical expertise or developer resources. Founded with a m...
Customer Experience Management / Social Media Management
Sprinklr is a leading customer experience management (CXM) platform that helps enterprises deliver exceptional customer experiences across social media, messaging, email, and other digital channels.
Marketing Technology (MarTech) - Marketing Operations Platform
Strata is a marketing operations technology company that provides an integrated platform solution designed to address the fragmentation challenges faced by enterprise marketing organizations. The company consolidates critical marketing operations functionsâincluding strategic planning, budget management, resource allocation, workflow automation, and performance trackingâinto a unified interface that enables marketing leaders to gain comprehensive visibility and make data-driven decisions ...
Account-Based Marketing (ABM) Platform
Terminus is a leading AdTech Platform that helps B2B companies engage their target accounts through personalized advertising and account-based marketing campaigns.
Influencer Marketing Technology
Traackr is an influencer marketing platform that helps brands discover, manage, and measure the impact of influencer campaigns.
Typeform is a Barcelona-based online software as a service (SaaS) company that specializes in creating engaging and interactive online forms, surveys, quizzes, and other data collection tools. Its user-friendly interface and focus on conversational design help businesses gather information more effectively and improve completion rates.
Unbounce is a leading conversion platform that helps marketers and businesses create, publish, and A/B test custom landing pages without needing developers. It provides tools to optimize conversion rates for marketing campaigns, focusing on turning more visitors into leads and sales.
Userflow is a no-code platform designed to help SaaS companies improve user onboarding and product adoption. It enables teams to create interactive in-app product tours, checklists, surveys, and resource centers without writing any code, guiding users to success and reducing churn.
Customer Experience / Product Management Software
UserVoice was a customer feedback and product management platform that helped companies collect, prioritize, and act on user suggestions and feature requests.
AdTech/MarTech - Video Platform Solutions
Vidyard is a leading video platform provider specializing in video enablement solutions for businesses, with a particular focus on the B2B segment. The company operates within the AdTech and MarTech ecosystems, offering comprehensive video hosting, creation, analytics, and personalization capabilities that empower organizations to leverage video content for advertising, marketing, sales, and communication purposes. Vidyard's platform enables businesses to create engaging video content, distri...
MarTech/Web Development Platform
Webflow is a no-code website builder and visual development platform that enables users to design, build, and launch responsive websites without writing code.
Wishpond is a marketing technology company that provides an all-in-one platform for lead generation, marketing automation, and sales. It helps businesses create landing pages, contests, popups, email campaigns, and manage leads to grow their customer base and streamline their marketing efforts.
Wix is a leading cloud-based development platform that enables millions of users worldwide to create professional websites and online presences. It offers a powerful drag-and-drop website builder, a wide range of templates, and integrated business solutions for e-commerce, marketing, and more. The platform empowers individuals and businesses to build, manage, and grow their online presence without needing coding skills.
E-commerce Personalization and Conversion Optimization
Yieldify was a personalization and conversion rate optimization platform that helped e-commerce businesses increase revenue through targeted customer experiences.
Ecommerce Platform
B2B ecommerce platform designed for wholesalers, distributors, and manufacturers to manage online sales and customer relationships.
Social Media Management / MarTech
Agorapulse is an AdTech platform that provides social media management and analytics tools for businesses.
Immersive Content Platform
Amazon Sumerian was AWS's browser-based platform for creating and running 3D, AR, and VR applications without requiring specialized programming expertise.
Asana is a work management platform that helps teams organize, track, and manage their projects and tasks. It offers tools for project planning, task assignment, communication, and progress tracking, aiming to improve team collaboration and efficiency. The platform is available as a web application and mobile apps.
Programmatic Advertising Platform
Basis by Centro is a cloud-based programmatic advertising platform that provides automated media buying, campaign management, and workflow automation for agencies and brands.
Marketing Automation & Customer Engagement
Emarsys is an omnichannel customer engagement platform that enables personalized marketing automation across email, mobile, social, and web channels.
Social Media Advertising
Meta's advertising platform enabling businesses to create, manage, and optimize ad campaigns across Facebook, Instagram, Messenger, and Audience Network.
Recruitment Marketing
Job search and employer review platform that provides salary data, company reviews, and interview insights to job seekers while offering employer branding and recruiting solutions.
Influencer Marketing Platform
Influence.co is an influencer marketing platform that connects brands with social media influencers to create and manage influencer marketing campaigns.
Marketing Technology / Campaign Management
Kenshoo was a leading marketing technology platform for search, social, and e-commerce advertising that was acquired by Sizmek in 2019 and later became part of Amazon Advertising.
Marketing Automation / MarTech
Enterprise email and cross-channel marketing automation platform acquired by Oracle in 2013, now part of Oracle Marketing Cloud.
Social Media Management
Sendible is an AdTech platform that provides social media management and marketing automation tools for businesses.
Marketing Technology / Campaign Management Platform
Skai (formerly Kenshoo) is a leading marketing technology company that provides enterprise-level solutions for search, social, and ecommerce advertising. The company's platform helps businesses optimize their digital marketing campaigns and drive better results.
Commerce Technology / Payment Processing
Square is a financial services and digital payments company providing point-of-sale systems, payment processing, and business management tools primarily for small and medium-sized businesses.
Account-Based Marketing (ABM) Technology
Triblio is an account-based marketing (ABM) platform that combines advertising, web personalization, and sales intelligence to help B2B companies target and engage specific accounts.
Digital Marketing Agency
Global digital marketing and customer experience agency that merged with Thompson to form Wunderman Thompson, now part of VML.
B2B Data Intelligence / MarTech
ZoomInfo is a leading go-to-market intelligence platform that empowers businesses to identify, target and engage the right prospects and customers at scale.
Video Marketing Platform
TwentyThree (formerly 23 Video) is a video marketing platform that helps businesses host, publish, and analyze their video content. It offers tools for live streaming, webinars, video player customization, and integration with marketing automation systems.
Conversion Rate Optimization & Digital Experience Platform
AB Tasty is a global leader in AI-powered experimentation, personalization, and feature management. It helps businesses optimize user experiences across digital channels, driving conversions and improving customer satisfaction through a unified platform.
Customer Data Platform / MarTech
Acquia CDP is a customer data platform that unifies customer data across channels to enable personalized marketing experiences, part of Acquia's digital experience platform suite.
Creative Tools/Portfolio Management
Adobe Portfolio is a website builder service for creative professionals to showcase their work, integrated with Adobe Creative Cloud.
Customer Data Platform (CDP)
Adobe's enterprise customer data platform that unifies customer data in real-time to enable personalized experiences across channels.
Personalization and Optimization
Adobe Target is an enterprise A/B testing and personalization platform that enables marketers to optimize digital experiences through AI-powered testing and targeting capabilities.
Marketing Technology - Affiliate Marketing Software
Affiliate Pro is a specialized software-as-a-service (SaaS) provider focused on delivering comprehensive affiliate marketing technology solutions for businesses of all sizes. The platform serves as a centralized hub for building, managing, and optimizing affiliate programs, offering integrated real-time tracking technology, automated commission processing, comprehensive reporting dashboards, and partner management tools. By addressing critical challenges in partner relationship management, pe...
Partner Relationship Management (PRM) - Not AdTech
Travel Technology (GDS)
Amadeus is a global travel technology company providing IT solutions and distribution systems for airlines, hotels, travel agencies, and other travel industry players.
Content Management & Digital Experience
Amplience is a headless content management platform that enables enterprise brands to create, manage, and deliver rich media experiences across digital channels.
Mobile App Optimization
Mobile A/B testing and feature release platform that enables app developers to optimize user experiences through experimentation and progressive rollouts.
Spatial Computing / AR Navigation
ARway is an AI-powered augmented reality navigation and indoor mapping platform that enables location-based AR experiences for various industries.
Engagement & Loyalty Technology
Augeo is an enterprise engagement technology platform that provides loyalty, incentive, and engagement solutions combining technology with experiential rewards.
Behavioral Marketing & Identity Resolution
BounceX (now Wunderkind) is a behavioral marketing platform that identifies anonymous website visitors and delivers personalized marketing messages to drive conversions.
Email Marketing & Marketing Automation
Email marketing automation platform providing advanced segmentation, personalization, and workflow capabilities for businesses of all sizes.
Influencer Marketing Technology
Captiv8 is a leading influencer marketing platform that connects brands with top creators and provides comprehensive tools for campaign management, measurement, and analytics. It empowers businesses to execute data-driven influencer strategies, optimize ROI, and scale their marketing efforts across various social media channels.
Carbonmade is an online portfolio platform designed for creative professionals to showcase their work without requiring coding skills.
Cargo Collective is a website building platform designed specifically for creative professionals to showcase their portfolios online.
Content Marketing Technology
Productivity Software
Coda is a collaborative document platform that combines documents, spreadsheets, and applications into a single flexible workspace.
Content Marketing Platform
Marketing Technology / Optimization & Personalization
Conductrics is a specialized AI-powered testing and optimization platform that transforms digital experience personalization through advanced machine learning technology. The company distinguishes itself from traditional A/B testing solutions by employing sophisticated adaptive algorithms that automatically learn from user behavior patterns and dynamically adjust content, recommendations, and experiences in real-time. This intelligent approach enables digital teams to continuously optimize co...
Content Marketing Services
Social Media Management Software
ContentStudio is a unified social media management and content marketing platform that helps businesses discover, compose, and share content across multiple social channels.
Conversion Rate Optimization
ConvertBox is an on-site conversion platform designed to help businesses generate leads, personalize user experiences, and drive sales. It enables users to create highly targeted pop-ups, forms, and calls-of-action without requiring any coding knowledge, focusing on advanced segmentation and A/B testing.
Marketing Technology - Conversion Rate Optimization
Convertize is a specialized conversion rate optimization (CRO) platform that distinguishes itself through the systematic integration of behavioral psychology and cognitive science principles into its optimization infrastructure. Unlike conventional A/B testing tools that focus primarily on technical testing capabilities, Convertize embeds evidence-based persuasion techniquesâincluding social proof, scarcity, urgency, authority, and reciprocityâdirectly into its core functionality. This sc...
Content Management / Digital Experience Platform
CoreMedia is a global provider of content management and digital experience platforms for enterprise brands, retailers, and media companies.
Content Management System / Digital Experience Platform
Craft CMS is a flexible, user-friendly content management system built on PHP and designed for developers and content creators seeking customizable digital experiences.
E-commerce Technology / Personalization & Optimization
Crobox is an innovative e-commerce optimization platform that distinguishes itself by combining behavioral psychology principles with advanced machine learning technologies to revolutionize online retail personalization. Founded on the understanding that consumer psychology is as critical as behavioral data tracking, the company applies insights from behavioral economics and cognitive science to help retailers influence customer decision-making processes more effectively. The platform analyze...
Enterprise Software - Content Management & Digital Experience Platform
Croct is a next-generation headless content management system (CMS) platform that fundamentally reimagines digital experience delivery by natively unifying three traditionally disparate technology domains: content management, experimentation, and personalization. Unlike conventional CMS solutions that necessitate complex integrations with multiple third-party tools to achieve A/B testing and personalization capabilities, Croct delivers these functionalities as integral components of its API-f...
Partner Ecosystem Platform / Revenue Operations
Marketing Technology - Conversion Rate Optimization & Experimentation
Deviate Labs is a specialized growth experimentation and conversion rate optimization (CRO) agency that operates at the strategic intersection of consulting services and proprietary technology solutions. The company distinguishes itself in the digital optimization market through a unique dual-capability model that combines deep expertise in data-driven experimentation methodologies with its own testing platform infrastructure. This integrated approach enables clients to execute sophisticated ...
Marketing Automation & CRM
EngageBay is an all-in-one marketing, sales, and customer service platform designed specifically for small to medium-sized businesses. It provides a comprehensive suite of tools including CRM, marketing automation, live chat, and helpdesk, aiming to streamline operations and enhance customer engagement.
Property Management Software / Real Estate Technology
Advertising Agency
FCB (Foote, Cone & Belding) is a global advertising agency network providing integrated marketing and creative services across 80+ countries.
Financial Technology Events
FinovateAsia is a conference and demo-focused event series showcasing innovative financial technology solutions across the Asia-Pacific region.
Financial Technology Events (Not AdTech)
FinTech Connect is a conference and networking event series focused on the financial technology industry, not an AdTech company.
Fintech Media and Events (Not AdTech)
Fintech Nexus is a media and events company focused on fintech and digital lending, not an AdTech company.
Feature Management & Experimentation Platform
Flagship is a feature management and experimentation platform that empowers engineering and product teams to implement continuous software delivery practices with confidence. The platform provides comprehensive capabilities for progressive feature rollouts, A/B testing, and multivariate experimentation, enabling organizations to decouple feature releases from code deployments. This separation allows development teams to control feature visibility, target specific user segments, and measure re...
Retail Media/Commerce Advertising
Flywheel Digital was a commerce media platform specializing in retail media and e-commerce advertising optimization, particularly for Amazon and other major retailers.
Creative Tools / Website Builder
Format is a portfolio website builder platform designed specifically for creative professionals including photographers, designers, and artists.
E-commerce Personalization and Marketing Technology
Freshrelevance is a specialized software-as-a-service (SaaS) provider that delivers advanced personalization and analytics solutions specifically designed for e-commerce businesses. The platform empowers online retailers and digital marketers to create highly individualized customer experiences across multiple channels including email, web, mobile apps, and SMS. By leveraging real-time behavioral data and predictive analytics, Freshrelevance enables e-commerce companies to increase conversion...
Website Optimization and A/B Testing
Google Optimize was a free A/B testing and website optimization tool that was part of Google Marketing Platform until its sunset in September 2023.
Advertising Agency Network
Global creative communications and media network offering advertising, marketing, and digital services through integrated agency brands worldwide.
Local Digital Marketing / SMB Marketing Solutions
Hibu is a digital marketing solutions provider focused on helping small and medium-sized businesses with online advertising, website development, and local search marketing.
Marketing Automation & CRM
Conversational AI / Customer Engagement
IBM's enterprise-grade conversational AI platform that enables businesses to build and deploy AI-powered virtual assistants and chatbots across multiple channels.
Marketing Technology / Programmatic Advertising
IgnitionOne was a digital marketing technology platform providing customer intelligence and programmatic media buying solutions before being acquired by Zeta Global in 2017.
Marketing Technology (MarTech) - Influencer Marketing Software
Influsoft is a comprehensive influencer relationship management (IRM) platform that consolidates the entire influencer marketing lifecycle into a unified system. The platform serves brands, agencies, and enterprise marketing teams by providing end-to-end capabilities including influencer discovery, vetting, contract management, content approval, payment processing, and performance analytics. Designed to address the critical fragmentation challenges that modern marketing teams face, Influsoft ...
Post-Click Optimization / Landing Page Platforms
Instapage is a leading landing page platform designed for marketing teams and agencies to create, personalize, and optimize post-click experiences. It helps businesses improve advertising conversion rates by providing tools for page building, A/B testing, heatmaps, and dynamic ad-to-page personalization.
Marketing Performance and Analytics
Jellyfish is a marketing performance platform that helps brands optimize their digital marketing investments through data-driven insights and analytics.
Conversion Rate Optimization / E-commerce Marketing Technology
Justuno is a leading conversion rate optimization platform designed for e-commerce businesses. It provides a suite of tools including pop-ups, banners, and personalized messaging to capture leads, reduce cart abandonment, and increase sales by engaging website visitors at key moments.
Conversion Rate Optimization / Digital Experience Optimization
Kameleoon is a leading A/B testing, feature experimentation, and AI-driven personalization platform. It empowers businesses to optimize their websites and mobile applications by running experiments, understanding user behavior, and delivering tailored experiences. The platform helps improve conversion rates, engagement, and overall customer satisfaction.
Competitive Intelligence / Sales Enablement
Klue is a competitive enablement platform that helps sales, marketing, and product teams collect, curate, and deliver competitive insights. It provides a centralized hub for competitive intelligence, allowing companies to understand their market, anticipate competitor moves, and win more deals.
Competitive Intelligence / Sales Enablement
Kompyte was a competitive intelligence and sales enablement platform that tracked competitors' digital activities, marketing campaigns, and product changes in real-time.
Social Media Marketing Technology
Later is a social media marketing platform that helps brands and creators schedule content, manage social media presence, and drive traffic from social platforms to websites.
Feature Management / DevOps / Experimentation Platform
LaunchDarkly is a feature management platform that enables development teams to control the lifecycle of features, from rollout to deprecation. It allows for progressive delivery, A/B testing, and targeted experiences by letting developers release new features to specific users or groups, reducing risk and improving user experience. The platform helps companies innovate faster and reduce risk by decoupling code deployment from feature release.
Influencer Marketing Technology
Lefty is an influencer marketing platform that empowers brands to discover, manage, and measure their influencer campaigns effectively. It offers a comprehensive suite of tools for influencer discovery, campaign execution, and performance analytics, enabling data-driven marketing strategies.
B2B Events & Media (Fintech-focused)
LendIt Fintech operates a global event and media platform focused on connecting the fintech lending and digital banking ecosystem.
Podcast Hosting and Advertising
Libsyn is a leading podcast hosting and distribution platform that provides podcasters with tools for publishing, monetization, and analytics.
Sales Intelligence & Lead Generation
LinkedIn's premium B2B sales intelligence and lead generation platform that helps sales professionals identify, research, and engage with prospects through advanced search and CRM integration.
MarTech/Customer Retention
LoyaltyLion is a data-driven loyalty and engagement platform that helps ecommerce brands increase customer lifetime value through customizable rewards programs.
Conversion Rate Optimization and Web Analytics
Lucky Orange is a website optimization and analytics platform that helps businesses understand visitor behavior and improve conversion rates. It provides tools like heatmaps, session recordings, conversion funnels, and live chat to visualize user journeys and identify areas for improvement. The platform aims to make complex web analytics accessible, enabling users to easily pinpoint why visitors aren't converting.
Email Marketing Technology
Email marketing automation platform that provided campaign management, list segmentation, and analytics tools for businesses and marketing agencies.
Marketing Automation
Leading marketing automation platform acquired by Adobe in 2018, providing engagement marketing software for B2B and B2C marketers.
Marketing Technology / Optimization & Personalization
A testing and personalization platform, now part of Oracle Marketing Cloud, that enables marketers to optimize digital experiences through A/B testing and behavioral targeting.
Advertising Agency Network
McCann is a global advertising agency network and part of the Interpublic Group, offering integrated marketing communications, creative services, and brand strategy across 120+ countries.
Social Media Advertising / Digital Advertising Platform
Meta is a global technology company that operates the world's largest social media platforms and provides comprehensive digital advertising solutions powered by advanced AI and targeting capabilities.
Conversational AI Platform
Microsoft's comprehensive platform for building, deploying, and managing intelligent conversational AI bots across multiple channels.
Microsoft Lists is a Microsoft 365 app for tracking information and organizing work, enabling teams to create customizable lists, share data, and collaborate on structured information.
Business Intelligence & Low-Code Development Platform
Microsoft's low-code/no-code platform suite for building business applications, automating workflows, analyzing data, and creating virtual agents.
Conversational Marketing & Chatbot Automation
MobileMonkey was a chatbot marketing platform that enabled businesses to build and deploy automated messaging campaigns across Facebook Messenger, SMS, and web chat before rebranding to Customers.ai in 2021.
Customer Engagement Platform / Marketing Automation
MoEngage is an insights-led customer engagement platform that helps consumer brands deliver personalized experiences across various channels. It enables businesses to understand customer behavior, segment users, and orchestrate targeted campaigns to drive retention and growth.
Fintech Events & Media
Money20/20 is the world's largest global event series focused on payments, fintech, and financial services innovation, connecting industry leaders and innovators.
Financial Services Events & Media
MoneyLIVE is a global event series and content platform focused on financial services, payments, and banking innovation.
Video Platform/Marketing Technology
MovingImage is a leading provider of enterprise video platform solutions, enabling companies to manage, publish, and stream video content securely and efficiently. Their cloud-based platform supports various use cases, including corporate communications, marketing, e-learning, and live events, helping businesses leverage the power of video for internal and external audiences.
Website Personalization & Conversion Optimization
Mutiny is an AI-powered platform that helps B2B companies personalize their website content for different visitors, leading to higher conversion rates. It uses AI to identify visitor segments and automatically tailor messaging, calls-to-action, and visuals to resonate with each segment, optimizing the buyer journey.
Marketing Automation
Net-Results provides a comprehensive marketing automation platform designed to help businesses attract, engage, and convert leads. Their software offers a suite of tools including email marketing, lead scoring, CRM integration, and analytics to optimize marketing campaigns and drive ROI.
Customer Data Platform (CDP)
NGData was a customer data platform (CDP) provider specializing in AI-powered customer intelligence and personalization, acquired by Pegasystems in 2020.
MarTech/Personalization Platform
Composable content personalization and experimentation platform for headless CMS architectures, enabling marketers to deliver personalized experiences without developer dependency.
Advertising & Marketing Services
Omnicom Group is one of the world's largest advertising and marketing communications holding companies, operating a portfolio of leading agency brands across creative, media, PR, and specialty marketing services.
Marketing Technology / Interactive Content
Outgrow is a no-code platform for creating interactive content like calculators, quizzes, and assessments for marketing and lead generation.
Fintech Events (Not AdTech)
Paris Fintech Forum is an annual conference and networking event connecting fintech innovators, financial institutions, and investors in the European fintech ecosystem.
Partner Ecosystem Management / Sales Technology
Content Experience Platform / Marketing Technology
PathFactory is a B2B content intelligence and content engagement platform that helps marketing and sales teams deliver personalized content experiences. It provides insights into buyer behavior by tracking content consumption, aiming to accelerate the sales cycle and improve marketing ROI.
Podcast Hosting and Monetization
Website Builder / Creative Tools
Portfoliobox is a website builder platform designed specifically for creative professionals to showcase their work through customizable online portfolios.
E-commerce Optimization & Conversion Rate Optimization (CRO)
Proof is a conversion rate optimization (CRO) platform that specializes in leveraging behavioral psychology principles, particularly social proof theory, to help e-commerce businesses increase online sales and customer engagement. The company's core technology enables online retailers to display real-time visitor activity, recent purchase notifications, customer reviews, and trust signals directly on their websites, creating psychological urgency and credibility that reduces cart abandonment ...
Retail Media & Digital Promotions
Quotient Technology is a digital promotions and media platform connecting brands, retailers, and consumers through personalized offers and advertising solutions.
Affiliate Marketing
Rakuten Marketing is a global affiliate marketing and performance marketing platform that connects advertisers with publishers to drive customer acquisition and sales.
Marketing Automation
Reactful was a marketing automation platform that specialized in personalized email and web messaging for e-commerce businesses.
PropTech/Property Management Software
RealPage is a property management software provider serving the rental housing industry, acquired by Thoma Bravo in 2021 and operating as a private company.
E-commerce Personalization & Analytics
Retail Rocket is a specialized technology provider focused on delivering advanced personalization and analytics solutions for the e-commerce industry. The company's platform utilizes sophisticated machine learning algorithms and predictive analytics to enable online retailers to create highly personalized shopping experiences that drive measurable business outcomes. By analyzing customer behavior patterns, shopping preferences, and purchase intent in real-time, Retail Rocket empowers e-commer...
Healthcare/Telehealth with Digital Marketing
Direct-to-consumer telehealth company that has expanded into brand advertising, leveraging digital health platforms and data-driven marketing.
Marketing Technology Platform/Infrastructure
Salesforce Platform is an enterprise cloud platform providing low-code application development, integration, and data management capabilities that enable marketing and advertising technology solutions.
Marketing Automation
Salesfusion was a marketing automation platform designed for small to mid-sized B2B companies, acquired by Sugar CRM in 2016.
Content Marketing Technology / SEO Software
Scalenut is an AI-powered content marketing platform designed to help businesses create high-ranking, long-form content efficiently. It integrates AI writing capabilities with robust SEO features, assisting users from content planning and research to creation and optimization. The platform aims to streamline the entire content lifecycle for better search engine visibility.
Marketing Technology (MarTech) - Influencer Marketing Software
Scrunch is a data-driven influencer marketing platform that empowers brands, agencies, and marketing professionals to discover, analyze, and manage influencer campaigns at scale. The platform leverages advanced analytics, machine learning algorithms, and comprehensive social media data aggregation to help users identify authentic influencers across major social networks, evaluate audience demographics and engagement metrics, and streamline the entire campaign lifecycle from discovery through ...
MarTech/SEO Software
SE Ranking is an all-in-one cloud-based SEO platform providing keyword tracking, competitor analysis, website auditing, and marketing tools for agencies and businesses.
Marketing Automation & Email Marketing
SendPulse is an all-in-one marketing automation platform designed to help businesses communicate effectively with their audience across multiple channels. It offers tools for email marketing, SMS, web push notifications, chatbots, and a CRM system to streamline customer interactions and boost sales.
Financial Services Events (Not AdTech)
Sibos is an annual conference and exhibition organized by SWIFT for the global financial services industry, not an AdTech company.
Marketing Technology / Emergency Communication Systems
SimplyCast is a Canadian-based technology company that has established itself as a comprehensive communication platform provider, uniquely bridging the gap between marketing automation and emergency notification systems. The company's flagship platform delivers multi-channel communication capabilities across email, SMS, voice, social media, and fax channels, enabling organizations to manage both routine promotional campaigns and mission-critical emergency alerts through a single unified inter...
Conversion Rate Optimization / Experience Optimization
SiteSpect provides a digital experience optimization platform that enables businesses to test, target, and personalize their websites and mobile apps. It offers A/B testing, multivariate testing, and personalization capabilities to improve user experience and conversion rates without requiring code changes.
Marketing Technology / Omnichannel Advertising Platform
Skai (formerly Kenshoo) is a leading marketing technology platform that empowers brands and agencies to manage, measure, and optimize their advertising and marketing campaigns across a wide range of digital channels. Leveraging AI and data-driven insights, Skai provides solutions for paid search, social media, retail media, and app marketing, helping clients maximize their return on ad spend and achieve their business objectives.
Customer Loyalty & Retention
Smile.io is a loyalty and rewards platform that helps ecommerce businesses create customer retention programs through points, VIP tiers, and referral systems.
Social Media Management
Social media management and analytics platform that was acquired by Demandforce (Intuit) in 2015, subsequently discontinued as a standalone product.
Social Media Management
Sociality.io is an all-in-one social media management platform designed for businesses and agencies. It enables users to manage multiple social media accounts, schedule posts, monitor performance, and generate reports from a single dashboard. The platform aims to streamline social media workflows and enhance online presence.
Video Communications Platform / MarTech
Socialive is an enterprise video platform that empowers companies to create, broadcast, and manage high-quality live and on-demand video content at scale. It provides an end-to-end solution for internal and external communications, simplifying complex video production workflows for virtual events, town halls, and marketing campaigns.
Video Hosting and Marketing Technology
Retail Media
Swiftly provides retail media and digital marketing solutions that help brick-and-mortar retailers monetize their digital properties and connect CPG brands with shoppers.
Tailwind is a leading social media marketing platform designed to help businesses and individuals grow their presence on Pinterest and Instagram. It offers smart scheduling, content creation, and analytics tools to optimize engagement and reach. The platform aims to simplify social media management and drive traffic.
Product Optimization & Experimentation
Taplytics is a comprehensive experimentation and feature management platform that enables product teams to optimize mobile and web applications through systematic A/B testing, multivariate testing, and feature flagging capabilities. The platform serves as a critical infrastructure component for organizations seeking to implement continuous experimentation practices, allowing developers and product managers to release features incrementally, test hypotheses with real users, and make data-drive...
Targomo is a location intelligence company that provides powerful APIs and SDKs for spatial analysis, routing, and territory planning. They enable businesses to leverage location data to make informed decisions in sectors like retail, real estate, and logistics. Their technology helps users analyze accessibility, optimize locations, and visualize complex spatial information.
B2B Media & Publishing
The Fintech Times is a B2B media publication covering fintech, banking, payments, and financial services innovation through news, analysis, and events.
Podcast Hosting & Analytics
Hospitality Technology / Travel Marketing
A hospitality technology provider offering cloud-based solutions for hotels including reservations, revenue management, and digital marketing services.
Unleash is an open-source feature flag management platform that empowers development teams to release features faster and with less risk. It provides a robust system for toggling features on and off, A/B testing, and gradual rollouts, enabling continuous delivery and experimentation.
Vaizle is a social media analytics and competitive intelligence platform designed to help businesses monitor, analyze, and benchmark their social media performance. It provides actionable insights into content strategy, audience engagement, and competitor activities across various social channels.
White-label MarTech Platform
Vendasta is a white-label platform that enables agencies and media companies to sell digital solutions to small and medium-sized businesses.
Content Marketing
Viral Nation is a leading digital marketing and talent agency specializing in influencer marketing, social media, and performance marketing. They help brands connect with audiences through authentic content and data-driven strategies, while also representing top digital creators globally.
VWO is a leading A/B testing and conversion optimization platform that helps businesses improve their website and app performance. It provides a comprehensive suite of tools for experimentation, behavioral analytics, personalization, and user research to drive better user experiences and higher conversions.
WarriorPlus is a leading online marketplace and platform designed for digital product vendors and affiliate marketers. It provides comprehensive tools for creating, selling, and managing digital products, primarily in the internet marketing and business opportunity niches. The platform connects product creators with a vast network of affiliates to promote their offers and drive sales.
PPC Management & Optimization
WordStream is a PPC management and optimization platform for small and medium-sized businesses, now part of Gannett's LocaliQ digital marketing solutions.
Marketing Services & Advertising Agencies
WPP is the world's largest advertising and marketing services conglomerate, operating through a network of leading creative, media, and technology agencies.
Search Experience Management / Digital Presence Management
Yext is a digital presence platform that helps businesses manage their location data, listings, and brand information across search engines, maps, and digital services.