HBO

Dominant premium cable and streaming content brand, widely regarded as the gold standard for prestige original programming in the United States and globally.

HBO is a premium television and streaming brand operating under the Warner Bros. Discovery umbrella, now part of Skydance, long regarded as one of the entertainment industry's most respected and creatively influential names. Its content reaches audiences in more than 155 countries, delivered through the HBO channel, HBO on Demand, HBO Max, and seven 24-hour specialty networks including HBO Family, HBO Comedy, and HBO Latino. On the advertising side, HBO Max gives brands access to a large, diverse subscriber base through ad formats that are integrated into the streaming experience rather than easily skipped, as is common with traditional TV. Available formats include pre-roll, mid-roll, pause, and binge ads, and the platform supports advanced audience targeting based on demographics, interests, and viewing behavior. HBO Max has also introduced a contextual advertising capability called Moments, launching across select international territories, which uses AI technology from KERV.ai to align brand messaging with the themes, settings, and on-screen context that viewers are engaging with. The platform provides advertisers with CTV measurement tools offering real-time visibility into impressions, engagement rates, brand lift, and post-ad consumer actions to support ongoing campaign optimization.