Time Inc.

One of the largest premium magazine and digital media publishers in the world, with a significant programmatic and data-driven advertising business prior to its acquisition by Meredith Corporation in 2018.

Time Inc. was a major American media company and one of the world's largest magazine publishers, home to iconic titles including Time, People, Sports Illustrated, Fortune, Entertainment Weekly, and InStyle. Founded as a publishing house in the early 20th century, Time Inc. grew into a media empire that reached hundreds of millions of consumers globally across print, digital, and video platforms. The company was spun off from Time Warner as an independent publicly traded entity in June 2014, at which point it had no parent company and operated as a standalone business on the New York Stock Exchange under the ticker symbol 'TIME'. In the AdTech space, Time Inc. invested heavily in building first-party data capabilities, programmatic advertising infrastructure, and audience targeting solutions to compete in the evolving digital media landscape. The company developed its own data management platform and audience intelligence tools, and made several acquisitions of AdTech and data companies to bolster its advertising technology stack. These efforts were aimed at helping advertisers reach Time Inc.'s large, engaged audiences across its portfolio of premium content brands with greater precision and measurability. In January 2018, Meredith Corporation acquired Time Inc. for approximately $2.8 billion, with backing from Koch Equity Development. Following the acquisition, Meredith sold off several of the most iconic Time Inc. titles — including Time, Fortune, Money, and Sports Illustrated — to various buyers, while retaining others that aligned with Meredith's lifestyle and women's media focus. The Time Inc. brand itself was effectively dissolved as a distinct operating entity following the Meredith acquisition and subsequent asset sales.