Zeta Global
Zeta Global unifies data, AI, and omnichannel activation in a single platform, enabling enterprise brands to identify, acquire, and retain high-value customers more efficiently than fragmented point solutions.
Last updated Oct 25, 2026 by the ATDb Editorial Team
AI-drafted from public sources31 sources cited
At a glance
- Employees
- 1001-5000
- Funding
- ~$1.4B raised prior to IPO
- Revenue
- $700M–$900M annually
- Stock
- ZTA
About
Leading AI-powered marketing cloud with one of the largest proprietary U.S. consumer data assets, competing directly with Salesforce, Adobe, and Oracle in the enterprise MarTech space
Zeta Global is an American marketing technology company, founded in 2007, that offers enterprises a suite of multichannel marketing tools focused on creating, maintaining, and monetizing customer relationships. The company combines proprietary AI, data, and multiple point solutions into a single platform, enabling smarter business decisions at a lower total cost of ownership. Its Zeta Marketing Platform is positioned as a large omnichannel marketing platform with identity data at its core, having expanded from its original focus on email marketing into the broader customer lifecycle management market. Its ad tech capabilities include a programmatic ad buying platform acquired through Sizmek, as well as a demand-side platform, a data management platform, and managed media assets, assembled through a series of acquisitions. The company went public on the New York Stock Exchange in 2021 at a valuation of $1.7 billion and maintains 15 offices across 11 countries, with headquarters in New York City. In November 2025 Zeta completed its acquisition of Marigold’s enterprise software business (including Cheetah Digital, Selligent and Sailthru) for up to $325 million, and in October 2026 it agreed to acquire the AI engineering company Senso and the Amsterdam data company Digital Audience.
Business model
SaaS / Data-as-a-Service
Target market
Enterprise
What they offer
Zeta Marketing Platform (ZMP)
Core cloud platform integrating data, AI-driven analytics, and omnichannel campaign activation for enterprise marketers
Zeta Data Cloud
Proprietary database of 235M+ identified U.S. consumers with behavioral, transactional, and intent signals
Zeta CDP
Customer Data Platform for unifying first-party data with Zeta's identity graph and third-party signals
Zeta DSP
Demand-side platform for programmatic display, video, and connected TV advertising powered by Zeta's data
Zeta Email
Enterprise-grade email marketing and automation solution with AI-driven personalization and deliverability optimization
Zeta Intelligence
AI and machine learning layer providing predictive scoring, audience segmentation, and campaign optimization across the platform
Zeta Social
Social media advertising activation leveraging Zeta's identity and data assets for audience targeting on major social platforms
Zeta Search
Paid search management and optimization integrated with Zeta's broader data and identity capabilities
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Yes