Zeta Global
Zeta Global unifies one of the largest consumer data sets in the U.S. with an AI-powered marketing platform, enabling brands to identify, acquire, and retain high-value customers more efficiently than fragmented point solutions.
Last updated May 17, 2026 by ATDb automated enrichment · Connections updated Jun 8, 2026
- Industry
- Marketing Technology / Data-Driven Advertising
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 1001-5000
- Funding
- $1.4B+
- Revenue Range
- $700M–$900M
- Stock Symbol
- ZETA
- API Available
- Yes
A scaled, publicly traded marketing cloud challenger competing with Salesforce, Adobe, and Oracle by combining proprietary first-party data with AI-driven omnichannel activation.
Zeta Global is a publicly traded marketing technology company that combines a massive first-party data asset — the Zeta Data Cloud, comprising over 235 million opted-in U.S. consumers — with an AI-driven marketing platform to help brands execute highly personalized, omnichannel campaigns. Founded in 2007 by David A. Steinberg and John Sculley, the company went public on the NYSE in 2021 and has grown through a combination of organic development and strategic acquisitions, including Sizmek's data and analytics assets, Acxiom's Impact division, and several other data and email marketing companies. Zeta's core platform, the Zeta Marketing Platform (ZMP), integrates data management, identity resolution, customer intelligence, and activation capabilities into a single cloud-based suite. The platform leverages machine learning and AI to score, segment, and engage consumers across email, display, social, search, and connected TV channels. Its proprietary identity graph and deterministic data assets give it a differentiated position compared to pure-play DSPs or CDPs that rely more heavily on third-party data. In the AdTech and MarTech ecosystem, Zeta competes with companies like Salesforce Marketing Cloud, Adobe Experience Cloud, Oracle Marketing Cloud, and LiveRamp. Its strength lies in combining data richness with activation capabilities under one roof, making it particularly attractive to large enterprises in financial services, insurance, automotive, retail, and media verticals. The company has consistently grown revenue year-over-year and positions itself as a scaled alternative to the major marketing clouds.
Zeta Marketing Platform (ZMP)
End-to-end cloud platform integrating data, AI, and omnichannel activation for customer acquisition, growth, and retention.
Zeta Data Cloud
Proprietary first-party data asset covering 235M+ opted-in U.S. consumers with deterministic identity resolution.
Zeta CDP
Customer Data Platform module for ingesting, unifying, and activating first- and third-party customer data.
Zeta DSP
Demand-side platform for programmatic display, video, and connected TV advertising powered by Zeta's data signals.
Zeta Email
Enterprise-grade email marketing and automation solution with AI-driven personalization and deliverability optimization.
Zeta Intelligence
AI and machine learning layer providing predictive scoring, audience segmentation, and campaign optimization across the platform.
Zeta Identity
Identity resolution capability that links consumer signals across devices and channels using deterministic and probabilistic matching.
Zeta Social
Social media advertising activation module enabling audience targeting and campaign management on major social platforms.
- 2007Founded