Emarsys delivers AI-powered, omnichannel customer engagement that unifies customer data and automates personalized marketing interactions across the entire customer lifecycle to drive retention and revenue growth.
Last updated Mar 7, 2026 by AI Enrichment
- Industry
- Marketing Automation & Customer Engagement
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 501-1000
- Funding
- $42M
- Revenue Range
- $10M-$50M
- Parent Company
- SAP
- API Available
- Yes
Market Position
Leading omnichannel customer engagement platform within SAP's Customer Experience suite, focused on B2C enterprises
Overview
Emarsys is a customer engagement platform that provides AI-powered marketing automation and personalization solutions for B2C companies. The platform enables businesses to deliver personalized, omnichannel customer experiences across email, mobile, web, SMS, and social channels through predictive analytics and machine learning. Founded in Vienna, Austria, Emarsys built a strong presence in the marketing technology space serving retail, e-commerce, and travel industries. In 2020, Emarsys was acquired by SAP and integrated into SAP's Customer Experience portfolio as SAP Emarsys Customer Engagement. The platform continues to operate as a distinct product within SAP's ecosystem, maintaining its brand identity while benefiting from SAP's enterprise resources and customer base. Today, Emarsys serves thousands of customers globally, including major brands in retail, e-commerce, and hospitality sectors. As part of SAP, Emarsys continues to focus on delivering AI-driven personalization, customer lifecycle management, and omnichannel orchestration capabilities. The platform emphasizes its ability to unify customer data, predict customer behavior, and automate personalized interactions at scale, positioning itself as a comprehensive solution for enterprise-level customer engagement and retention.
Products & Features
Customer Data Platform
Unified customer data platform that consolidates customer information from multiple sources for segmentation and personalization
AI-Powered Personalization
Machine learning-driven product recommendations and content personalization across channels
Omnichannel Orchestration
Coordinated campaign management across email, mobile, web, SMS, and social channels
Marketing Automation
Automated lifecycle marketing campaigns with trigger-based workflows and customer journey mapping
Predictive Analytics
AI-driven insights for customer behavior prediction, churn prevention, and lifetime value optimization
Web Channel
On-site personalization including product recommendations, overlays, and dynamic content
Key Features
AI-powered product recommendationsOmnichannel campaign orchestrationUnified customer data platformPredictive customer analyticsAutomated lifecycle marketingReal-time personalizationCustomer journey mappingA/B testing and optimizationMobile marketing automationWeb personalization
Use Cases
E-commerce personalization and cart abandonment recoveryRetail omnichannel customer engagementCustomer lifecycle marketing automationLoyalty program management and engagementCross-sell and upsell campaignsChurn prediction and preventionPost-purchase engagement and retentionTravel and hospitality booking optimizationFashion and apparel seasonal campaigns
Customer Segments
E-commerce retailersOmnichannel retail brandsTravel and hospitality companiesFashion and apparel brandsConsumer goods manufacturersTelecommunications providersMedia and entertainment companies