Selligent
B · Infrastructure & DataAcquired by Marigold (formerly CM Group)Delivered AI-powered, omnichannel marketing automation enabling B2C brands to create personalized customer experiences across email, mobile, web, and social channels.
Last updated Mar 7, 2026 by AI Enrichment
- Industry
- Marketing Automation
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 201-500
- Funding
- $55M
- Parent Company
- Marigold (formerly CM Group)
- API Available
- Yes
Market Position
Enterprise-focused marketing cloud provider specializing in B2C relationship marketing before acquisition
Overview
Selligent was a marketing automation and customer engagement platform founded in 1999 that specialized in helping B2C brands deliver personalized, omnichannel marketing experiences. The company provided sophisticated marketing cloud capabilities including email marketing, mobile messaging, web personalization, and marketing automation with a strong focus on retail, travel, and hospitality sectors. In 2019, Selligent was acquired by CM Group and merged with Campaign Monitor to form what is now known as Marigold. The Selligent Marketing Cloud technology and brand were integrated into Marigold's broader customer engagement platform, which continues to serve enterprise clients with AI-powered marketing automation and relationship marketing capabilities. While the Selligent brand has been largely absorbed into the Marigold identity, the core technology and approach to intelligent, data-driven customer engagement that Selligent pioneered continues to influence Marigold's product offerings today.
Products & Features
Selligent Marketing Cloud
Comprehensive marketing automation platform for omnichannel campaign management and personalization
Email Marketing
Advanced email campaign creation, personalization, and delivery capabilities
Mobile Messaging
SMS, push notifications, and in-app messaging for mobile engagement
Marketing Automation
Behavioral triggers, journey orchestration, and automated campaign workflows
AI-Powered Personalization
Machine learning-driven content and product recommendations
Key Features
Omnichannel campaign orchestrationAI-powered personalization engineReal-time behavioral triggersAdvanced segmentation and targetingJourney mapping and automationDynamic content optimizationPredictive analyticsA/B and multivariate testing
Use Cases
Retail personalized shopping experiencesTravel and hospitality customer journeysE-commerce cart abandonment campaignsLoyalty program engagementCross-channel customer lifecycle marketingEvent-triggered messaging
Customer Segments
Retail and e-commerceTravel and hospitalityFinancial servicesMedia and entertainmentConsumer goods