Selligent

Acquired

Brussels, Brussels-Capital Region, Belgium · Founded 1999

201-500 employees · $55M

Sourced & current · updated May 11, 2026Website

Marketing automation and customer engagement platform that was acquired by CM Group (now Marigold) in 2019, specializing in omnichannel personalization for B2C marketers.

Where they sit

Stack tier: Infrastructure & Data (B)

Marketing CloudMarketing AutomationCustomer Engagement

Enterprise-focused marketing cloud provider specializing in B2C relationship marketing before acquisition

Ownership

Parent: Zeta Global

Competitors

Salesforce Marketing Cloud