Marketing Cloud

Microsoft's cloud-based suite of enterprise resource planning (ERP) and customer relationship management (CRM) applications that includes marketing automation and customer insights capabilities.

Oracle Marketing Cloud was Oracle's comprehensive marketing automation and data management platform that operated as a distinct brand until being rebranded and integrated into Oracle CX Marketing in 2017-2018.

Salesforce is a global leader in customer relationship management (CRM) software and enterprise cloud computing solutions, founded in 1999 by Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez. The company pioneered the software-as-a-service (SaaS) model, revolutionizing how businesses access and utilize enterprise software by delivering applications entirely through the cloud. Salesforce's comprehensive platform enables organizations to manage customer relationships, sales pi...

Microsoft Corporation is a multinational technology conglomerate and one of the world's largest software companies, renowned for developing, licensing, and supporting a comprehensive range of software products, services, and devices. Founded in 1975, Microsoft has evolved from its origins as a personal computer software company into a diversified technology leader with significant presence in cloud computing, productivity software, gaming, professional networking, and digital advertising. The...

Oracle Corporation is a multinational computer technology corporation headquartered in Austin, Texas, and is one of the world's leading enterprise software companies. The company specializes in developing and marketing database software and technology, cloud engineered systems, and enterprise software products, particularly its own brands of database management systems. Oracle has evolved from a database company to a comprehensive cloud solutions provider, offering integrated cloud applicatio...

Pegasystems is a leading provider of cloud software for customer engagement and operational excellence. The company's low-code platform enables organizations to build and deploy applications quickly and efficiently.

Sitecore is a leading digital experience platform that enables organizations to create and deliver personalized, content-rich digital experiences across multiple channels. It provides a comprehensive suite of tools for content management, marketing automation, and customer data management.

Acoustic is an independent marketing cloud platform that emerged from IBM's marketing and commerce software division. In 2019, Centerbridge Partners acquired these assets from IBM, creating Acoustic as a standalone entity focused on delivering personalized customer experiences at scale. The company provides a comprehensive suite of marketing automation, personalization, and customer engagement tools designed to help B2B and B2C organizations orchestrate meaningful interactions across multiple...

Acquia is a digital experience platform provider specializing in open-source content management, customer data, and marketing automation solutions built on Drupal.

Adobe's comprehensive suite of integrated marketing, analytics, advertising, and commerce solutions for enterprise digital experience management.

Enterprise digital experience platform provider that merged with Optimizely in 2018, combining content management, digital commerce, and marketing automation capabilities.

Freshworks is a global software company that provides cloud-based business software solutions designed to help companies better engage with their customers and employees. Its comprehensive suite includes products for customer support, IT service management, sales, and marketing, catering to businesses of all sizes.

Mapp is a global marketing technology company that delivers an integrated customer engagement platform designed to help businesses create personalized, data-driven marketing experiences across multiple channels. The company's cloud-based solution combines marketing analytics, customer data management, and cross-channel campaign orchestration, enabling marketers to build meaningful customer interactions at scale. Built on artificial intelligence and machine learning foundations, Mapp's platfor...

Marketing automation and customer engagement platform that was acquired by CM Group (now Marigold) in 2019, specializing in omnichannel personalization for B2C marketers.

Zoho Corporation is a comprehensive software-as-a-service (SaaS) provider that delivers an extensive suite of business, productivity, and customer engagement applications. The company has established itself as a significant player in the enterprise software market by offering an integrated ecosystem of over 45+ applications spanning CRM, finance, HR, marketing automation, collaboration tools, and IT management solutions. Zoho's platform is designed to serve businesses of all sizes, from start...

ActiveCampaign is a customer experience automation platform that combines email marketing, marketing automation, and CRM tools to help businesses grow their customer relationships and drive sales.

Braze is a comprehensive customer engagement platform that helps brands deliver highly personalized and coordinated messaging across channels like email, mobile, and web. Braze's AI-powered technology and data-driven insights enable brands to build long-lasting relationships with their customers.

Epsilon is a global marketing technology company specializing in data-driven marketing, customer insights, and personalized advertising solutions for enterprise brands.

Kentico is a global digital experience platform (DXP) vendor that helps businesses create engaging online experiences. It offers a comprehensive platform for content management, digital marketing, and e-commerce, enabling organizations to manage their websites and digital channels effectively. The company serves a wide range of industries, providing tools for personalized customer journeys and robust content delivery.

Salesforce's comprehensive digital marketing platform delivering email, mobile, social, advertising, and customer journey management capabilities for enterprise marketers.

SAP's enterprise marketing automation platform that enables personalized customer engagement and campaign management across channels.

Thunder Experience Cloud is a creative personalization platform that bridges the gap between content production and data-driven customer experiences. The platform enables businesses to deliver dynamic, personalized digital interactions across multiple touchpoints by leveraging advanced machine learning algorithms and real-time data processing. Organizations can create, manage, and optimize tailored content at scale while maintaining brand consistency and creative excellence, addressing the gr...

Adobe Campaign is an enterprise cross-channel campaign management platform that enables marketers to orchestrate personalized customer experiences across email, mobile, social, and offline channels.

Adobe Marketo Engage is a leading marketing automation platform that helps B2B and B2C marketers orchestrate personalized customer experiences across channels.

Oracle Eloqua is an enterprise marketing automation platform that enables B2B marketers to create, deploy, and measure sophisticated multi-channel campaigns.

Enterprise email and cross-channel marketing automation platform acquired by Oracle in 2013, now part of Oracle Marketing Cloud.

Adobe's enterprise content management system that enables organizations to create, manage, and deliver personalized digital experiences across web, mobile, and other channels.

Adobe's enterprise customer data platform that unifies data, content, and workflows to deliver personalized customer experiences across all channels in real-time.

Adobe's integrated marketing technology platform that combines analytics, advertising, content management, and personalization tools for enterprise digital marketing.

Customer data platform (CDP) specializing in real-time personalization for travel, hospitality, and entertainment brands, now operating as Boxever by Sitecore.

Brevo (formerly Sendinblue) is a customer relationship management and marketing automation platform that helps businesses manage email, SMS, chat, and marketing campaigns.

Email marketing platform within HubSpot's comprehensive CRM and marketing automation suite, offering tools for creating, sending, and analyzing email campaigns.

Netcore Cloud is a comprehensive marketing technology platform that delivers full-stack marketing automation and customer data platform (CDP) capabilities to enterprises and digital-first businesses globally. The company specializes in enabling personalized, omnichannel customer engagement through advanced tools spanning email, SMS, push notifications, WhatsApp, and web channels. By leveraging AI-powered predictive analytics and real-time customer data unification, Netcore Cloud empowers bran...

Real-time personalization and interaction management platform that enables businesses to deliver individualized customer experiences across web, mobile, and email channels.

AI-powered personalization and testing platform within Salesforce Marketing Cloud that delivers real-time individualized experiences across web, mobile, and email channels.

Salesforce Platform is an enterprise cloud platform providing low-code application development, integration, and data management capabilities that enable marketing and advertising technology solutions.

Sanity.io is a composable content platform that provides a headless CMS with real-time collaboration and structured content management capabilities.

SAP is a global enterprise software leader providing ERP, CRM, and business intelligence solutions, with marketing and customer data platform capabilities relevant to the AdTech ecosystem.