Marketing Cloud Next
A single agentic marketing platform built on unified customer data that autonomously executes full-funnel campaigns across B2B and B2C, replacing the need for multiple disconnected marketing tools.
Last updated Jun 6, 2026 by ATDb automated enrichment · Connections updated Jun 10, 2026
- Industry
- Marketing Automation / MarTech
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 10000+
- Revenue Range
- Part of Salesforce's ~$35B+ annual revenue
- Stock Symbol
- CRM
- Parent Company
- Salesforce Marketing Cloud
- API Available
- Yes
Salesforce's flagship unified marketing platform, positioned as an AI-first, full-funnel solution for enterprise B2B and B2C marketers competing at the top of the MarTech market
Marketing Cloud Next is Salesforce's next-generation marketing platform, announced at Connections 2025 (June 11–12, 2025). It represents a fundamental consolidation of Salesforce's marketing technology portfolio — unifying nine prior marketing acquisitions (including ExactTarget, Pardot/Marketing Cloud Account Engagement, Datorama, and others) into a single, cohesive application. Built natively on Salesforce Data Cloud (Data 360) and powered by Agentforce, it delivers AI-driven, agentic marketing automation across the full customer funnel for both B2B and B2C use cases. The platform is designed to eliminate the fragmentation that had long plagued Salesforce's marketing suite, offering marketers a unified data foundation, AI agents that can autonomously plan and execute campaigns, and deep integration with Salesforce CRM and commerce products. Agentforce-powered agents can handle tasks such as audience segmentation, content personalization, journey orchestration, and performance optimization with minimal human intervention, positioning the product at the forefront of the agentic AI wave in enterprise marketing. In the broader AdTech and MarTech ecosystem, Marketing Cloud Next competes directly with Adobe Experience Cloud, HubSpot, Oracle Marketing, and SAP Emarsys. Its significance lies in Salesforce's attempt to reclaim leadership in enterprise marketing automation by delivering a modern, AI-first platform that addresses years of criticism around product complexity and siloed data across its legacy marketing tools.
Agentforce for Marketing
AI agents that autonomously plan, execute, and optimize marketing campaigns with minimal human intervention
Data Cloud (Data 360) Integration
Native integration with Salesforce Data Cloud providing a unified customer data foundation for all marketing activities
Journey Orchestration
Full-funnel customer journey builder supporting both B2B and B2C use cases across email, mobile, web, and advertising channels
Audience Segmentation
AI-powered segmentation using real-time and historical data from Data Cloud to build precise, dynamic audience segments
Content Personalization
AI-generated and AI-optimized content personalization at scale across channels and customer touchpoints
Campaign Intelligence
Unified analytics and performance measurement consolidating insights from all marketing channels into a single dashboard
Account-Based Marketing (ABM)
B2B-specific tools for targeting and engaging buying committees and key accounts, evolved from Pardot/Account Engagement
Email & Mobile Marketing
Enterprise-grade email and push/SMS marketing capabilities inherited and modernized from ExactTarget/Marketing Cloud
Marketing Analytics (Datorama)
Cross-channel marketing intelligence and ROI reporting powered by capabilities from the Datorama acquisition
- 2025Founded