Marketing Cloud Next

Salesforce's flagship unified marketing platform, consolidating its entire marketing product portfolio into one agentic, data-native application for enterprise B2B and B2C marketers

Marketing Cloud Next is Salesforce's newest marketing platform, announced in June 2025 and built natively on Data Cloud (rebranded as Data 360), representing a ground-up architectural rebuild rather than an incremental upgrade.¹ The platform consolidates nine of Salesforce's previous marketing acquisitions — including ExactTarget, Pardot, Datorama, and Evergage — into a single application centered on Agentforce, Salesforce's autonomous AI framework, which powers automated campaign creation, real-time personalization decisioning, lead qualification, and segment intelligence.¹ On the advertising side, the platform enables marketers to build precise audiences from unified data and sync them directly with advertising platforms such as Google Ads, Meta, and Amazon, while Agentforce Paid Media Optimization monitors performance in real time and automatically adjusts investment, with clean rooms connecting ad exposure to actual sales for full ROI traceability.² The platform unifies structured and unstructured data from sources including CRM systems and data warehouses like Snowflake and Google BigQuery via zero-copy access, and allows marketers to create audience segments in natural language through Agentforce, while Calculated Insights support measurement of metrics such as Lifetime Value, Engagement per Segment, and Product Affinity.² Marketing Cloud Next supports both B2B and B2C marketing from a single platform and introduces agentic capabilities spanning campaign creation, personalization, lead management, and audience intelligence.¹ Source 1: bloomreach.com — Salesforce Marketing Cloud Next: What's Changed and ... Source 2: omegacrmconsulting.com — Marketing Cloud Next: 10 real use cases for smarter ...