Visual IQ

A leading multi-touch attribution and marketing intelligence platform, operating within Nielsen's Marketing Effectiveness segment and serving enterprise brands and agencies seeking cross-channel ROI optimization.

Visual IQ is a marketing intelligence software company, founded in 2006, that specializes in multi-touch attribution (MTA) modeling of advertising across digital platforms to help brand marketers improve ROI.^1,2 Its platform enables brands to measure consumers across channels and devices — connecting advertising exposure with brand engagement, online conversions, and in-store sales — by analyzing the entire customer journey across multiple channels to identify which campaigns, creatives, and channels are most effective for specific audience segments.^1,3 Its SaaS-based IQ Intelligence Suite surfaces cross-channel performance insights from within companies' marketing data, delivering actionable recommendations and optimized media plans that allow marketers and agencies to adjust advertising strategies across the full marketing mix, both online and offline, through a combination of multi-dimensional fractional attribution science and predictive analytics.⁴ Following Nielsen's completion of the acquisition in October 2017, Visual IQ operates as a stand-alone business unit within Nielsen's Marketing Effectiveness segment, operating under the name "Visual IQ, a Nielsen company," and continues to be headquartered in Boston, Massachusetts.⁵ Source 1: prnewswire.com — Nielsen Agrees to Acquire Visual IQ Source 2: volitioncapital.com — Visual IQ Source 3: dealroom.co — Visual IQ — venture-backed company profile Source 4: adtechdaily.com — Visual IQ Releases eBook Defining Marketing Success Source 5: nielsen.com — Nielsen Completes Acquisition of Visual IQ