Nielsen acquires Visual IQ

Acquisition

October 3, 2017Verified

Last updated May 31, 2026 by the ATDb Editorial Team

Overview

Nielsen acquired Visual IQ, an industry-leading multi-touch attribution (MTA) software platform. Announced September 27, 2017; completed October 3, 2017. Deal value undisclosed. Brought Visual IQ's MTA stack into the Nielsen Marketing Cloud / Attribution offering.

Deal Terms

Connections

Source

https://nielsen.com/news-center/2017/nielsen-completes-acquisition-of-visual-iq