Adobe Marketing Cloud

One of the leading enterprise marketing cloud platforms, competing with Salesforce Marketing Cloud and Oracle Marketing Cloud for large-scale digital marketing and advertising technology deployments.

Adobe Marketing Cloud, now known as Adobe Experience Cloud, was a collection of integrated online marketing and web analytics products by Adobe, unveiled in October 2012 as part of Adobe's strategy to phase out the Omniture brand.¹ Advertisers and agencies could leverage audience segments within its Audience Core Services and buy display, search, and social ads at scale using a self-serve UI within Adobe Media Optimizer, which was powered by a new algorithmic engine capable of managing real-time bidding directly across major ad exchanges at over one million queries per second.² Connectivity across these capabilities was driven by Adobe's data management platform, Audience Manager, which offered a feature called Audience Core Services that let marketers build audience segments and port them across different applications — such as email and DSP — within the Marketing Cloud.³ Source 1: wikipedia.org — Adobe Experience Cloud Source 2: bandt.com.au — Adobe Marketing Cloud Unites Data-driven Marketing And Ad Tech ... Source 3: adexchanger.com — Adobe Marketing Cloud Pushes Into Programmatic