Localytics

Mid-tier mobile app analytics and engagement platform serving app publishers

Localytics was a mobile app analytics and marketing automation platform founded in 2009 that provided app developers and marketers with tools to analyze user behavior, segment audiences, and deliver personalized messaging across push notifications, in-app messages, and other channels. The platform combined mobile analytics with marketing automation capabilities, enabling companies to understand how users interacted with their apps and engage them with targeted campaigns based on behavioral data, location, and user attributes. The company served thousands of app publishers across various industries including retail, media, entertainment, and financial services, processing billions of data points monthly. Localytics competed in the mobile marketing technology space alongside companies like Mixpanel, Amplitude, and Braze. In 2018, Localytics was acquired by Upland Software, a provider of cloud-based enterprise work management software, and was integrated into Upland's portfolio of business applications. Following the acquisition by Upland Software, Localytics was eventually sunset as a distinct product offering. Upland consolidated various mobile engagement capabilities across its portfolio, and the Localytics brand and standalone platform ceased operations. The acquisition represented the consolidation trend in the mobile marketing technology sector during the late 2010s.