Appsee

Leading visual mobile analytics platform prior to acquisition

Appsee was a mobile app analytics and user experience platform that specialized in qualitative analytics for mobile applications. Founded in 2012, the company provided app developers and product teams with visual user analytics tools including session recordings, touch heatmaps, and action cohorts to understand user behavior within mobile apps. The platform distinguished itself from traditional quantitative analytics by offering visual insights into how users actually interacted with mobile applications. Appsee served thousands of mobile app developers and companies across various industries, helping them optimize user experience, identify bugs, and improve conversion rates through visual analytics. The platform supported both iOS and Android applications and was particularly popular among mobile-first companies and app development teams seeking to understand the 'why' behind user actions. In February 2019, Appsee was acquired by ServiceNow, a leading digital workflow company. Following the acquisition, Appsee's technology was integrated into ServiceNow's platform to enhance their mobile app development and user experience capabilities. The standalone Appsee brand and service were eventually discontinued as the technology became part of ServiceNow's broader product suite.