Jira

Market-leading project management and issue tracking platform for software development teams

Jira is a comprehensive project management and issue tracking platform developed and maintained by Atlassian. Originally launched in 2002 as a bug tracking tool for software development teams, Jira has evolved into a versatile work management solution used across various industries and departments. The platform offers multiple product variants including Jira Software (for agile software development), Jira Service Management (for IT service management), and Jira Work Management (for business teams). While Jira is not an AdTech company, it serves as critical infrastructure for technology companies across all sectors, including those in advertising technology. Development teams at AdTech companies use Jira to manage product development, track bugs, coordinate releases, and implement agile methodologies. The platform's flexibility and extensive integration ecosystem make it a standard tool in software development organizations. As a flagship product of Atlassian, a publicly-traded company, Jira benefits from continuous development and a robust ecosystem of plugins and integrations. The platform serves millions of users worldwide, from small startups to Fortune 500 enterprises, and has become synonymous with agile project management in the software industry.