Atlassian

Global leader in team collaboration and developer productivity software, serving over 300,000 organizations worldwide

Atlassian Corporation is an Australian-American enterprise software company founded in 2002 and headquartered in Sydney, Australia, with major operations in San Francisco, California. The company develops a suite of collaboration, project management, and developer tools including Jira (issue and project tracking), Confluence (team wiki and knowledge management), Trello (visual project boards), Bitbucket (code repository), and Opsgenie (incident management). Atlassian serves over 300,000 customers globally, ranging from small startups to Fortune 500 enterprises, and is widely regarded as one of the most successful B2B SaaS companies to emerge from Australia. Atlassian's relevance to the AdTech ecosystem is indirect but notable. The company has acquired several tools and platforms over the years — including Percept.AI, Dogwood Labs, and others — and its project management infrastructure is widely used by AdTech and marketing technology teams to manage campaigns, product development, and cross-functional workflows. Its acquisition of Percept.AI (AI customer support) and investments in collaboration tooling have made it a backend operational layer for many AdTech organizations. Publicly traded on NASDAQ under the ticker TEAM, Atlassian has grown to over 10,000 employees and generates billions in annual recurring revenue. The company operates on a predominantly cloud-based SaaS model and has been transitioning its legacy server products to cloud and data center deployment options. While not a core AdTech vendor, Atlassian's tools are deeply embedded in the operational workflows of advertising technology companies worldwide.