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Kevin Indig

Thought Leader

Kevin Indig is a prominent SEO strategist and growth advisor best known for his deep expertise in technical SEO, content strategy, and organic growth at scale. He has built a reputation as one of the more analytically rigorous voices in the SEO and growth marketing space, translating complex search algorithm dynamics into actionable frameworks for product and marketing teams. His newsletter, 'Growth Memo,' has become a go-to resource for growth practitioners and marketers seeking data-driven perspectives on SEO and digital strategy. Indig has held senior SEO and growth leadership roles at major technology companies, including Shopify, where he served as VP of SEO, and G2, where he led organic growth initiatives. These roles gave him hands-on experience scaling SEO programs for large platforms with millions of pages and complex technical architectures. His work at Shopify in particular brought him significant industry recognition, as he helped shape the organic search strategy for one of the world's largest e-commerce platforms. Though his background is more squarely in SEO and growth marketing than core AdTech infrastructure, Indig's work intersects with the AdTech ecosystem through his focus on organic acquisition as a complement and alternative to paid media, content monetization strategy, and the evolving relationship between search engines and digital publishers. He is a frequent speaker at industry conferences and a sought-after advisor for startups and growth-stage companies.

Latest · 89% Of AI Search Demand Has No Clear Owner: Use This Before The Window Closes via @sejournal, @gregjarboe· Jul 29

Last updated Sep 27, 2026 by the ATDb Editorial Team

Role
Growth Advisor / Consultant
Company
Self-employed / Independent
Based
San Francisco, California, United States
Connections
3

AI-drafted from public sources6 sources cited

Years in industry
15 years

Bio

Kevin Indig is a prominent SEO strategist and growth advisor best known for his deep expertise in technical SEO, content strategy, and organic growth at scale. He has built a reputation as one of the more analytically rigorous voices in the SEO and growth marketing space, translating complex search algorithm dynamics into actionable frameworks for product and marketing teams. His newsletter, 'Growth Memo,' has become a go-to resource for growth practitioners and marketers seeking data-driven perspectives on SEO and digital strategy. Indig has held senior SEO and growth leadership roles at major technology companies, including Shopify, where he served as VP of SEO, and G2, where he led organic growth initiatives. These roles gave him hands-on experience scaling SEO programs for large platforms with millions of pages and complex technical architectures. His work at Shopify in particular brought him significant industry recognition, as he helped shape the organic search strategy for one of the world's largest e-commerce platforms. Though his background is more squarely in SEO and growth marketing than core AdTech infrastructure, Indig's work intersects with the AdTech ecosystem through his focus on organic acquisition as a complement and alternative to paid media, content monetization strategy, and the evolving relationship between search engines and digital publishers. He is a frequent speaker at industry conferences and a sought-after advisor for startups and growth-stage companies.

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Technical SEOOrganic Growth StrategyContent StrategySearch Engine OptimizationGrowth MarketingE-commerce SEOSaaS GrowthDigital Publishing Strategy

Education

  • Degree details not publicly confirmed

Speaking topics

Technical SEO at scaleOrganic growth strategy for SaaS and e-commerceContent-led growthThe future of search and AI's impact on SEOBuilding SEO programs inside large organizations

Recognition

Notable achievements

  • Built and scaled SEO strategy at Shopify as VP of SEO, one of the largest e-commerce platforms globally
  • Grew 'Growth Memo' newsletter into a widely-read resource for SEO and growth marketing professionals
  • Led organic growth programs at G2, significantly expanding the platform's search visibility
  • Recognized as a top SEO thought leader with a large following across LinkedIn and Twitter/X

Publications

  • Growth Memo (weekly newsletter on SEO and growth strategy)
  • Various bylines and guest posts on Search Engine Journal, Moz, and other industry publications
Connection details