Figma
C · Marketing TechnologySubsidiaryFigma enables design teams to collaborate in real-time on digital product design through a browser-based platform, eliminating version control issues and enabling seamless handoff to developers.
Last updated Mar 7, 2026 by AI Enrichment
- Industry
- Design Tools & Creative Software
- Business Model
- SaaS
- Target Market
- Enterprise, Mid-Market, SMB
- Employee Count
- 501-1000
- Funding
- $332.9M
- Revenue Range
- $400M-$500M
- Stock Symbol
- N/A
- Parent Company
- Adobe Inc.
- API Available
- Yes
Market Position
Market leader in collaborative design tools with dominant position in UI/UX design space
Overview
Figma is a collaborative design platform that revolutionized the way design teams work together on digital products. Founded in 2012 and launched publicly in 2016, Figma operates entirely in the browser, enabling real-time collaboration on interface design, prototyping, and design systems. The platform has become the industry standard for UI/UX design, competing directly with Adobe XD and Sketch. In September 2022, Adobe announced its intention to acquire Figma for approximately $20 billion, one of the largest acquisitions in software history. However, in December 2023, Adobe and Figma mutually agreed to terminate the acquisition due to regulatory challenges from the European Commission and UK Competition and Markets Authority. Figma continues to operate as an independent company under its original leadership, with CEO Dylan Field at the helm. While Figma is not strictly an AdTech company, it plays a significant role in the advertising and marketing technology ecosystem as the primary tool used by creative teams to design digital advertisements, landing pages, marketing campaigns, and brand assets. Design teams at advertising agencies, in-house marketing departments, and AdTech platforms rely on Figma to create and iterate on creative assets that power digital advertising campaigns across various channels.
Products & Features
Figma Design
Core collaborative interface design tool with vector editing, prototyping, and real-time collaboration capabilities
FigJam
Online whiteboarding tool for brainstorming, diagramming, and team collaboration
Figma Slides
Presentation tool integrated with design workflows
Dev Mode
Developer-focused workspace for inspecting designs, accessing code snippets, and managing design-to-development handoff
Design Systems
Tools for creating and managing component libraries and design systems at scale
Key Features
Real-time multiplayer collaborationBrowser-based with offline supportVector editing and design toolsInteractive prototypingComponent libraries and design systemsVersion history and branchingDeveloper handoff with code generationPlugins and community resourcesAuto-layout and constraintsDesign tokens and variables
Use Cases
UI/UX design for web and mobile applicationsDigital advertising creative design and iterationMarketing landing page and campaign asset creationDesign system creation and managementWireframing and prototypingBrand asset developmentProduct design collaboration across distributed teamsDesign presentations and stakeholder reviews
Customer Segments
Product design teamsAdvertising agenciesIn-house marketing teamsSoftware development companiesStartups and tech companiesEnterprise design organizationsFreelance designersEducational institutions