UserTesting

Leading provider of on-demand human insight and user testing platforms

UserTesting operates a human insight platform that helps organizations understand customer experiences through on-demand feedback from real users. The platform enables companies to conduct remote user testing, gather qualitative insights, and make data-driven decisions about product design, marketing campaigns, and customer experiences. Founded in 2007, UserTesting built one of the largest opt-in participant networks, allowing businesses to quickly recruit test participants matching specific demographic and behavioral criteria. While UserTesting's platform has applications across various industries, it serves the AdTech and MarTech ecosystems by enabling advertisers, agencies, and publishers to test creative assets, landing pages, ad experiences, and digital campaigns before launch. The platform provides video recordings of users interacting with digital properties, along with their verbal feedback, helping optimize conversion rates and user engagement. In 2023, UserTesting was acquired by private equity firm Thoma Bravo in a deal valued at approximately $1.3 billion, taking the previously public company private. Today, UserTesting continues to operate as a distinct brand under Thoma Bravo's ownership, serving enterprise clients and maintaining its position as a leader in the user research and experience testing market. The platform remains integral to product development, marketing optimization, and customer experience workflows for thousands of organizations globally.