Trello

Leading visual collaboration and project management tool within the Atlassian ecosystem

Trello is a web-based project management and collaboration tool that uses a kanban-style board system to help teams organize and prioritize projects. Founded in 2011 by Fog Creek Software and spun out as its own company, Trello was acquired by Atlassian in 2017 for $425 million. The platform allows users to create boards for different projects, populate them with lists representing stages or categories, and add cards for individual tasks that can be moved between lists as work progresses. Today, Trello operates as a subsidiary of Atlassian and continues to serve millions of users worldwide across various industries and use cases, from software development and marketing to personal task management. The platform's intuitive visual interface and flexibility have made it popular among both individual users and enterprise teams. While Trello is not an AdTech company, it is widely used by marketing and advertising teams for campaign planning, content calendars, creative workflows, and project coordination. Trello integrates with numerous third-party applications and services through its Power-Ups feature, including Slack, Google Drive, Jira, and many others. The platform offers free and paid tiers, with premium features including advanced automation (Butler), additional Power-Ups, and enhanced administrative controls for enterprise customers.