Hotjar

Leading behavior analytics platform for SMBs and mid-market companies

Hotjar is a behavior analytics and user feedback platform founded in 2014 that provides website owners and product teams with visual insights into user behavior. The company offers a suite of tools including heatmaps, session recordings, conversion funnels, form analytics, and user feedback mechanisms like surveys and incoming feedback widgets. These tools help businesses understand how visitors interact with their websites, identify usability issues, and optimize user experience and conversion rates. While Hotjar operates in the broader digital analytics space rather than traditional advertising technology, it serves as a complementary tool for marketers and product teams focused on conversion rate optimization and user experience. The platform is particularly popular among SMBs, startups, and mid-market companies due to its ease of implementation and intuitive interface. In 2021, Hotjar was acquired by Contentsquare, a French digital experience analytics company, but continues to operate as a distinct brand and product within the Contentsquare portfolio. Hotjar maintains its position as one of the leading behavior analytics tools in the market, serving hundreds of thousands of websites globally. The platform continues to evolve under Contentsquare's ownership, maintaining its user-friendly approach while benefiting from the resources and technology of its parent company. Hotjar's freemium model and accessible pricing have made advanced user behavior analytics available to organizations of all sizes.