Smartlook
Smartlook provides comprehensive user behavior analytics by combining session recordings, heatmaps, and event tracking in a single platform, enabling businesses to identify friction points and optimize digital experiences across web and mobile applications.
Last updated May 11, 2026 by the ATDb Editorial Team
- Industry
- Product Analytics / User Experience Analytics
- Business Model
- SaaS
- Target Market
- SMB, Mid-Market, Enterprise
- Employee Count
- 51-200
- Funding
- $7.5M
- Revenue Range
- $10M-$50M
- Parent Company
- Cisco Systems
- API Available
- Yes
Established player in the qualitative analytics and session replay market, now part of Cisco's observability suite
Smartlook is a product analytics and user behavior platform that combines session recordings, heatmaps, event tracking, and conversion funnels to help businesses understand how users interact with their digital products. The platform serves web and mobile applications, offering both qualitative insights through session replays and quantitative data through analytics dashboards. Founded in the Czech Republic, Smartlook has grown to serve thousands of customers globally across various industries including e-commerce, SaaS, and mobile applications. In 2023, Smartlook was acquired by Cisco Systems and integrated into their Full-Stack Observability portfolio, operating as part of Cisco's broader strategy to provide end-to-end visibility across applications and infrastructure. As a Cisco subsidiary, Smartlook continues to operate as a distinct product while benefiting from Cisco's enterprise reach and resources. The platform maintains its focus on helping product teams, UX designers, and marketers optimize user experiences through detailed behavioral insights. Smartlook differentiates itself through its comprehensive approach to user analytics, combining multiple data collection methods in a single platform. The solution supports both web and mobile applications (iOS and Android) with native SDKs, offers privacy-focused features like automatic data masking, and provides integrations with popular tools in the product development and marketing ecosystems.
Session Recordings
Records and replays user sessions on websites and mobile apps to visualize actual user interactions and identify usability issues
Heatmaps
Visualizes user engagement through click, scroll, and movement heatmaps to understand attention patterns and popular areas
Event Tracking
Tracks custom events and user actions to measure specific interactions and build conversion funnels
Conversion Funnels
Analyzes user journeys through defined conversion paths to identify drop-off points and optimization opportunities
Mobile Analytics
Native SDKs for iOS and Android apps providing session replay and analytics specifically designed for mobile experiences
Crash Reports
Captures and analyzes application crashes with session replay context to help developers understand and fix issues
- 2016Founded