Hotjar

Acquired

Valletta, Malta · Founded 2014

201-500 employees · N/A

Sourced & current · updated Jun 1, 2026Website

Hotjar is a behavior analytics platform that helps product teams and marketers understand how users interact with their websites through heatmaps, session recordings, and feedback tools. Acquired by Contentsquare in 2021, it continues to operate as a distinct brand.

Where they sit

Stack tier: Infrastructure & Data (B)

Data & AnalyticsMarketing Analytics

Leading behavior analytics and user feedback platform for SMB and mid-market, widely recognized for accessibility and ease of use

Ownership

Parent: Contentsquare

Competitors