Adobe Launch

Leading enterprise tag management solution within Adobe Experience Cloud ecosystem

Adobe Launch, now rebranded as Adobe Experience Platform Data Collection (Tags), is Adobe's enterprise-grade tag management solution that enables organizations to deploy, manage, and update marketing tags and pixels across websites and mobile applications. As part of Adobe Experience Cloud, Launch provides a rule-based system that allows marketers and IT teams to manage third-party marketing technologies without requiring constant developer intervention. The platform represents a significant evolution from Adobe's previous Dynamic Tag Management (DTM) solution, offering improved performance, flexibility, and integration capabilities. Launch operates as a core component of Adobe's data collection infrastructure, serving enterprise clients who need to manage complex marketing technology stacks. The platform provides a unified interface for deploying Adobe solutions like Adobe Analytics, Adobe Target, and Adobe Audience Manager, as well as third-party vendor tags. Its extension marketplace allows vendors and developers to create pre-built integrations, streamlining the implementation process for common marketing tools. As a subsidiary product within Adobe Inc., Launch plays a critical role in Adobe's Experience Cloud ecosystem, particularly for organizations implementing customer data platforms and real-time personalization strategies. The platform's evolution into Adobe Experience Platform Data Collection reflects Adobe's broader strategy of unifying data collection and management capabilities under the Experience Platform umbrella, though the Launch branding and functionality remain recognizable to existing users.