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Brief
Canva

Canva

Creative & Design Softwarecanva.com

Canva enables anyone to create professional-quality visual content — from social ads to presentations — without design expertise, through an intuitive drag-and-drop editor backed by millions of templates and stock assets.

Last updated Oct 25, 2026 by ATDb automated enrichment · Connections updated Oct 26, 2026

Founded
2012
HQ
Sydney, New South Wales, Australia
Connections
72

AI-drafted from public sources11 sources cited

At a glance

Employees
1001-5000
Funding
$572M
Revenue
$1B–$2B
29integrations8competitors1corporate family1partners1acquisitions

About

One of the world's largest browser-based design platforms, dominant in the accessible/collaborative design segment and widely adopted by marketing teams globally

Canva is an Australian visual-communication company founded in Sydney in 2013. Its browser-based design platform is used for social, presentation, video and print assets, and runs on a freemium model with paid Pro and Teams tiers alongside the free product. For advertisers and marketing teams it functions as a creative-production tool rather than a media-buying one, sitting upstream of the ad stack where assets are made and versioned. Canva has grown partly by acquisition, buying the stock-media libraries Pexels and Pixabay in May 2019 and continuing to absorb adjacent design and content tooling since.

Business model

SaaS / Freemium

Target market

SMB, Mid-Market, Enterprise, Consumers

What they offer

  • Canva Free

    Free tier offering access to the drag-and-drop editor, thousands of templates, and basic stock assets

  • Canva Pro

    Paid subscription adding brand kits, background remover, premium templates, Magic Resize and expanded asset libraries

  • Canva Teams

    Collaborative workspace for teams with shared brand kits, approval workflows and multi-user editing

  • Canva Enterprise

    Enterprise-grade plan with advanced admin controls, SSO, compliance features and dedicated support

  • Canva for Education

    Free plan for teachers and students with classroom collaboration tools

  • Magic Studio (AI tools)

    Suite of AI-powered features including Magic Write (text generation), Magic Design, Magic Eraser and text-to-image generation

  • Pexels

    Free stock photo and video library acquired by Canva in 2019, integrated into the platform

  • Pixabay

    Free stock image and media library acquired by Canva in 2019

  • Canva Print

    On-demand print fulfilment service for business cards, posters, merchandise and marketing materials

  • Canva Docs

    Visual document editor combining text and design elements for reports and proposals

  • Canva Presentations

    Presentation builder with live presenting, speaker notes and audience engagement features

  • Affinity Suite

    Professional desktop design applications (Affinity Designer, Photo, Publisher) acquired in 2024

Key features

Drag-and-drop visual editorMillions of templates across formatsBrand Kit for consistent brand identityMagic Resize for multi-format asset adaptationAI-powered Magic Studio toolsReal-time team collaborationIntegrated stock photo and video libraries (Pexels, Pixabay)Background removerVideo editing and animationOn-demand print fulfilmentContent Planner for social schedulingApproval and commenting workflows

Use cases

Social media ad creative productionMarketing campaign asset creation and versioningBrand identity and style guide managementPresentation and pitch deck designPrint marketing materials (flyers, posters, business cards)Video content and animated graphics for digital advertisingInternal communications and reportsEducational content creationEmail marketing graphics

Customer segments

Individual creators and freelancersSmall and medium businessesIn-house marketing teamsAdvertising and creative agenciesEnterprise marketing departmentsNon-profit organisationsEducational institutions

Tech & specs

Technology stack

ReactTypeScriptGraphQLKubernetesGoogle Cloud PlatformPythonJavaMachine learning / generative AI (Magic Studio)

Security & compliance

SOC 2GDPRCCPAISO 27001SAML SSO

Deployment

Cloud

API

Yes

Corporate history
  1. 2012 · Founded
Connection details
See alternatives to Canva See integrations with Canva (29) See acquisitions by Canva (1)

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