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Overheated iPads, Lifeguards, and Changing Tides: The Unexpected Challenges of a Cannes Beach Takeover

Overheated iPads, Lifeguards, and Changing Tides: The Unexpected Challenges of a Cannes Beach Takeover

Articleadweek.com

Experiential marketers reveal the unique challenges of the ad festival.

Source: AdweekPublished: May 28, 2026

Last updated May 29, 2026 by ATDb automated enrichment