Constant Contact

Leading email marketing platform for small businesses and nonprofits

Constant Contact is a digital marketing platform that provides email marketing, social media marketing, and e-commerce tools primarily for small businesses, nonprofits, and associations. Founded in 1995 in Massachusetts, the company pioneered accessible email marketing solutions for organizations without extensive technical resources. The platform offers drag-and-drop email builders, contact management, marketing automation, event marketing, and social media posting capabilities, making it one of the most recognized names in small business marketing technology. Constant Contact operates as a subsidiary of Clearlake Capital Group, which acquired the company from Endurance International Group (EIG) in 2021 for approximately $1.1 billion. Prior to that, EIG had purchased Constant Contact in 2016 for $1.1 billion, taking it private after years as a publicly-traded company. Despite ownership changes, Constant Contact maintains its brand identity and continues to serve hundreds of thousands of small businesses globally. Within the broader marketing technology ecosystem, Constant Contact positions itself as an accessible, user-friendly solution for organizations with limited marketing budgets and expertise. The platform competes in the crowded email marketing space by emphasizing ease of use, customer support, and integrated tools that help small businesses manage multiple aspects of their digital marketing from a single platform. While not typically classified as pure AdTech, Constant Contact intersects with the advertising technology landscape through its digital marketing automation, audience segmentation, and campaign management capabilities.