Infusionsoft

Leading CRM and marketing automation provider for small businesses and entrepreneurs

Infusionsoft, now operating under the Keap brand, is a CRM and marketing automation platform specifically designed for small businesses and entrepreneurs. Founded in 2001, the company provides an integrated system that combines contact management, email marketing, e-commerce, and sales pipeline management into a unified platform. The company rebranded to Keap in 2019 to better reflect its mission of helping small businesses grow, though it continues to maintain the Infusionsoft product line for more advanced users. While Infusionsoft operates primarily in the marketing technology space rather than traditional advertising technology, it provides small businesses with tools to automate their marketing campaigns, manage customer relationships, and drive sales through targeted communications. The platform is particularly known for its campaign builder, which allows users to create complex, automated marketing sequences. Keap serves over 200,000 users globally and has positioned itself as a comprehensive business management solution for solopreneurs and small teams. The company continues to operate as an independent entity, focusing on delivering affordable, user-friendly automation tools that help small businesses compete with larger enterprises. Its products range from the simplified Keap platform for newer businesses to the more robust Infusionsoft by Keap for established companies requiring advanced automation capabilities.