Drip

Specialized ecommerce-focused email marketing and CRM platform competing in the mid-market segment

Drip is a marketing automation platform that specializes in email marketing and customer relationship management (CRM) for ecommerce businesses. The platform provides sophisticated automation workflows, personalization capabilities, and multi-channel marketing tools designed to help online retailers build stronger customer relationships and increase revenue. Drip focuses on enabling ecommerce brands to create personalized customer journeys through email, SMS, and onsite messaging, with deep integrations into popular ecommerce platforms. Founded in 2013, Drip was acquired by Leadpages in 2016 and has since operated as part of that organization. The platform positions itself as an ECRM (Ecommerce CRM) solution, distinguishing itself from general email marketing tools by offering features specifically tailored to online retail needs, including product recommendations, abandoned cart recovery, customer segmentation based on purchase behavior, and revenue attribution. Drip serves primarily small to mid-sized ecommerce businesses looking for more sophisticated marketing automation than basic email service providers offer, but without the complexity and cost of enterprise-level solutions. The platform competes in the crowded email marketing and marketing automation space with a focused approach on ecommerce use cases.