Autopilot

Mid-market visual marketing automation platform focused on ease of use

Autopilot was a visual marketing automation platform founded in 2012 that enabled businesses to design and automate customer journeys across multiple channels including email, SMS, and in-app messaging. The platform was known for its intuitive visual canvas interface that allowed marketers to create complex, multi-step customer journeys without requiring technical expertise. Autopilot served thousands of customers globally, particularly in the SaaS and e-commerce sectors, providing tools for lead nurturing, customer onboarding, and retention campaigns. In January 2022, Autopilot was acquired by Ortto (formerly Autopilot), an Australian marketing automation and customer data platform company. Following the acquisition, the Autopilot brand and product were integrated into Ortto's broader platform, with existing Autopilot customers being migrated to the Ortto platform. The acquisition allowed Ortto to expand its customer base and enhance its product capabilities by incorporating Autopilot's visual journey builder and automation features. The Autopilot platform ceased to operate as a distinct entity following the acquisition, with its technology and customer base fully absorbed into Ortto's unified marketing automation and CDP platform. The legacy of Autopilot lives on through its influence on visual marketing automation interfaces and its contribution to making sophisticated customer journey orchestration accessible to non-technical marketers.