Perfect Audience

SMB-focused retargeting platform acquired by Marin Software

Perfect Audience was a multi-channel retargeting platform founded in 2012 that specialized in making programmatic advertising accessible to small and medium-sized businesses. The company provided tools for running retargeting campaigns across display networks, Facebook, Twitter, and mobile platforms through a single unified interface. Perfect Audience differentiated itself by offering an easy-to-use platform with transparent pricing and no minimum spend requirements, making sophisticated retargeting technology available to businesses that traditionally couldn't access enterprise-level advertising tools. The company was acquired by Marin Software in September 2015 for approximately $20 million. Following the acquisition, Perfect Audience's technology was integrated into Marin Software's broader digital advertising management platform. While the Perfect Audience brand continued to operate for some time post-acquisition, it was eventually absorbed into Marin's product suite, with its retargeting capabilities becoming part of Marin's unified advertising platform rather than operating as a distinct standalone service.