Demand Side Platform (DSP)

Adello is a global technology company operating within the AdTech ecosystem, specializing in programmatic advertising solutions that bridge the gap between advertisers and publishers through sophisticated technology infrastructure. The company has established itself as a comprehensive platform provider with capabilities spanning both demand-side and supply-side operations, enabling stakeholders across the digital advertising value chain to optimize their strategies through data-driven insight...

Adelphic was a demand-side platform (DSP) that provided programmatic advertising solutions for agencies and brands before being acquired by Viant Technology in 2017.

Adobe's demand-side platform (DSP) for managing programmatic advertising campaigns across display, video, audio, connected TV, and native formats.

Alphabet Inc. is the parent company of Google and several other businesses. Through Google, Alphabet dominates the digital advertising industry with the largest ad network, search advertising platform, and programmatic buying/selling platforms. Google's advertising products generate over $200 billion annually, making it one of the two dominant forces (with Meta) in digital advertising.

Amazon.com, Inc. is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence.

Amazon's demand-side platform enabling programmatic advertising across Amazon properties and third-party sites, leveraging Amazon's unique commerce and audience data.

AppNexus was a leading independent programmatic advertising technology platform that powered real-time bidding and ad exchanges before being acquired by AT&T in 2018.

Beeswax was a customizable programmatic advertising platform that provided DSP technology for agencies and brands before being acquired by Comcast in 2021.

Enterprise advertising software platform that was acquired by SteelHouse in 2017, providing workflow automation and campaign management solutions for digital advertising.

Choozle is a leading programmatic advertising platform that empowers digital marketers to plan, buy, and optimize digital ad campaigns across display, video, mobile, and social channels.

Google's flagship digital advertising platform enabling businesses to display ads across Google Search, YouTube, and millions of partner websites through pay-per-click and display advertising.

Google's enterprise demand-side platform (DSP) for programmatic advertising, enabling large advertisers and agencies to plan, execute, and measure digital ad campaigns across display, video, audio, and connected TV.

InMobi is a leading global provider of enterprise platforms for marketers, delivering innovative ad experiences for mobile devices and connected televisions. The company's mission is to power the discovery and delivery of mobile content for the world's consumers.

MediaMath was a pioneering demand-side platform (DSP) that provided programmatic advertising technology for digital marketers before ceasing operations in 2023.

Meta Platforms, Inc. (formerly Facebook, Inc.) is a multinational technology conglomerate headquartered in Menlo Park, California. The company operates as one of the world's most influential social technology companies, owning and operating a family of products and services including Facebook, Instagram, WhatsApp, and Messenger. With billions of users worldwide, Meta's platforms enable people to connect, share content, and build communities across mobile devices, personal computers, and virtu...

Moloco is a leading mobile marketing platform that provides performance-driven advertising solutions for mobile app developers and brands.

Remerge is a mobile marketing platform that helps app developers and brands acquire, engage, and retain their users through personalized marketing campaigns.

StackAdapt is a leading programmatic advertising platform that helps brands and agencies execute data-driven digital campaigns across various channels, including display, video, native, and social.

tvScientific is a leading programmatic advertising company that helps brands reach and engage their target audiences through advanced data-driven advertising strategies.

Viant Technology LLC is a publicly-traded advertising technology company that operates a people-based advertising platform designed to help brands and agencies execute programmatic digital advertising campaigns. Founded in 1999 and headquartered in Irvine, California, Viant has evolved from an early internet advertising pioneer into a sophisticated demand-side platform (DSP) provider. The company went public via a direct listing on NASDAQ under the ticker symbol DSP in February 2021, reflecti...

A comprehensive advertising technology platform offering programmatic buying, selling, and data management solutions for premium digital advertising.

A native advertising demand-side platform (DSP) that enables advertisers to run programmatic campaigns across premium publisher inventory, now part of Outbrain.

Adform is a leading global advertising technology company that provides a full-stack, white-label solution for digital advertising. They offer a comprehensive suite of products and services for advertisers, agencies, and publishers to effectively plan, buy, and measure digital advertising campaigns.

An advertising technology platform providing omnichannel programmatic advertising solutions with advanced brand intelligence and TV convergence capabilities.

AudienceXpress was Comcast's advertising technology platform that was rebranded to Effectv in 2019, focusing on multiscreen TV advertising for local and national businesses.

Baidu's advertising platform, the dominant search and display advertising solution in China, serving millions of advertisers across the world's largest internet market.

Microsoft's search advertising platform that enables advertisers to reach audiences across Bing, Yahoo, MSN, and the Microsoft Advertising Network.

Cadent is an advanced TV advertising platform that enables data-driven audience targeting and measurement across linear, addressable, and streaming TV.

Criteo Retail Media is a commerce media platform that enables retailers to monetize their digital properties through onsite and offsite advertising solutions.

DataXu was a programmatic marketing platform that provided software for omnichannel campaign planning, execution, and optimization before being acquired by Roku in 2019.

Amazon's advertising platform for its free, ad-supported streaming service (formerly IMDb TV, now Amazon Freevee), offering video advertising opportunities to reach streaming audiences.

Madison Logic is a leading B2B marketing and sales intelligence platform that specializes in account-based marketing (ABM) solutions and demand generation. The company provides enterprise-level tools that enable B2B marketers to identify, engage, and convert high-value accounts through data-driven insights and multi-channel activation. Their platform combines proprietary intent data, account identification, and programmatic advertising capabilities to help organizations optimize their marketi...

Quantcast is an AI-powered advertising technology platform providing audience measurement, targeting, and real-time programmatic advertising solutions.

Sojern is a leading provider of digital marketing solutions for the travel industry, offering data-driven advertising and marketing services to help hotels, airlines, and other travel businesses reach and engage their target audiences.

Google's video advertising platform that enables advertisers to reach audiences across YouTube and the broader Google video partner network.

Adext is an AI-powered platform that optimizes digital advertising campaigns using machine learning. It identifies the best audiences and channels, automating ad spend allocation to significantly improve return on investment (ROI) for businesses. The platform aims to help companies efficiently scale their customer acquisition efforts.

Adtelligent is a specialized advertising technology company that operates as a comprehensive programmatic advertising solutions provider serving both publishers and advertisers in the digital advertising ecosystem. The company has built its platform on advanced header bidding technology, real-time bidding capabilities, and sophisticated programmatic advertising infrastructure designed to simplify the complexity of digital advertising while maintaining transparency and control for clients navi...

Adtheorent is a machine learning-powered advertising technology company that has established itself as an innovative player in the programmatic advertising ecosystem. Operating as both a demand-side platform (DSP) and data management platform (DMP), the company leverages advanced predictive modeling and artificial intelligence to deliver precision-targeted advertising campaigns across multiple digital channels. Adtheorent's proprietary technology processes billions of data signals in real-tim...

Appier is a leading artificial intelligence (AI) company that provides cross-screen technology solutions to help enterprises navigate the digital transformation journey.

Bidmath is a programmatic advertising technology platform that specializes in mathematical optimization and algorithmic bidding solutions for the digital advertising ecosystem. The company leverages advanced data analytics, machine learning, and predictive modeling to optimize real-time bidding (RTB) strategies across programmatic advertising channels. By focusing on mathematical precision and data-driven decision-making, Bidmath enables advertisers to maximize their return on ad spend (ROAS)...

Bombora is a leading provider of B2B intent data and insights, helping companies better understand and engage their target audiences. Their data-driven solutions empower businesses to make informed decisions and drive growth.

Conversant was a personalized digital marketing company specializing in audience-based advertising and personalization solutions before being acquired by Publicis Groupe and integrated into Epsilon.

Demandbase is a leading Account-Based Marketing (ABM) and Sales platform that helps B2B companies identify, target and engage the accounts most likely to become their customers. Demandbase's AI-powered solutions provide account identification, account-based advertising, account-based marketing analytics, and more.

Marin Software is a publicly-traded technology company that provides a cloud-based digital advertising management platform for performance-driven advertisers and agencies. Founded in 2006, the company pioneered cross-channel advertising campaign management solutions that enable marketers to optimize their paid search, social, and eCommerce advertising campaigns across major platforms including Google, Microsoft, Facebook, Instagram, and Amazon. The platform leverages advanced analytics, autom...

Mobvista is a global mobile advertising and marketing technology platform that delivers comprehensive full-stack solutions spanning the entire mobile marketing value chain. The company specializes in connecting advertisers with high-quality mobile app users through sophisticated programmatic advertising, user acquisition, and monetization solutions. Processing billions of ad requests daily, Mobvista leverages advanced machine learning algorithms and big data analytics to deliver performance-b...

Nanigans was a performance advertising platform specializing in Facebook and Instagram ad optimization before being acquired by Skai (formerly Kenshoo) in 2020.

Radius was a B2B marketing data and advertising platform that helped businesses identify, target, and engage small business customers through data-driven marketing solutions.

TubeMogul was a leading video advertising software platform that enabled brands and agencies to plan, buy, and measure video advertising campaigns across multiple channels before being acquired by Adobe in 2016.

Viant Technology is a people-based advertising technology company that operates at the forefront of programmatic digital advertising, providing enterprise-grade solutions for omnichannel campaign management and execution. The company's core offering is a sophisticated demand-side platform (DSP) that enables advertisers, agencies, and brands to plan, buy, and measure advertising across connected TV (CTV), linear TV, mobile, desktop, and digital out-of-home (DOOH) environments. Distinguished by...

Digital Turbine is a leading mobile growth platform that specializes in end-to-end solutions for mobile application discovery, user acquisition, and monetization. As the parent company of prominent advertising technology subsidiaries including Fyber, AdColony, and Appreciate, Digital Turbine operates a comprehensive ecosystem that connects mobile carriers, original equipment manufacturers (OEMs), app developers, and advertisers. The company's platform leverages on-device technology to deliver...

Meta's advertising platform enabling businesses to create and manage ad campaigns across Facebook, Instagram, Messenger, and Audience Network.

Microsoft's digital advertising platform offering search, display, and native advertising solutions across Bing, MSN, and partner networks.

PromoteIQ was a vendor marketing platform that enabled retailers and brands to collaborate on sponsored product advertising within retailer websites and apps.

Terminus is a leading AdTech Platform that helps B2B companies engage their target accounts through personalized advertising and account-based marketing campaigns.

Apollo Global Management is a major player in the AdTech ecosystem, having acquired two significant platforms in the digital advertising space. As a leading global alternative investment manager, Apollo has leveraged its capital and expertise to shape the AdTech landscape. Apollo's key products and services relevant to advertising include the former Verizon properties, Yahoo and AOL. These platforms offer a suite of advertising technology solutions, including demand-side platforms, supply-si...

Basis by Centro is a cloud-based programmatic advertising platform that provides automated media buying, campaign management, and workflow automation for agencies and brands.

DigitalInnovations LLC is an advertising technology platform provider that specializes in programmatic advertising solutions, serving as a critical bridge between demand-side advertisers and supply-side publishers in the digital advertising ecosystem. The company's core offering combines advanced real-time bidding (RTB) infrastructure with machine learning-driven audience targeting capabilities, enabling brands to optimize digital advertising campaigns and maximize return on ad spend. Their c...

Meta's advertising platform enabling businesses to create, manage, and optimize ad campaigns across Facebook, Instagram, Messenger, and Audience Network.

Facebook's video advertising platform that enables businesses to run video ad campaigns across Facebook, Instagram, Messenger, and Audience Network.

Google's enterprise demand-side platform (DSP) for programmatic advertising, enabling advertisers and agencies to plan, execute, and measure digital media campaigns across multiple channels.

Triblio is an account-based marketing (ABM) platform that combines advertising, web personalization, and sales intelligence to help B2B companies target and engage specific accounts.

AcuityAds is a programmatic advertising technology company providing demand-side platform (DSP) solutions and data-driven digital media buying capabilities.

AdElement is a programmatic advertising platform specializing in native and display advertising solutions. The company provides self-serve DSP technology with advanced targeting capabilities for performance marketers and agencies.

Adform FLOW is a self-service advertising platform for small and medium-sized businesses, offering simplified programmatic buying capabilities. It provides access to premium inventory with automated optimization and simplified campaign management.

AdGear was a programmatic advertising technology platform providing ad serving, trading, and data management solutions for publishers, advertisers, and agencies.

Admedo is a programmatic advertising platform that provides real-time bidding and campaign management tools. The company offers a self-serve demand-side platform (DSP) that enables advertisers and agencies to manage digital advertising campaigns across multiple channels.

Adtelligence is a German programmatic advertising platform offering DSP and DMP capabilities with focus on the DACH region. They provide data-driven advertising solutions with emphasis on brand safety and compliance with European privacy regulations.

Amazon's advertising platform offering sponsored ads, display advertising, and video solutions across Amazon properties and third-party sites.

Amazon's clean room solution that enables advertisers to analyze aggregated campaign and audience insights across Amazon and external data sources using privacy-safe analytics.

China's leading search engine and AI company operating one of the world's largest online advertising platforms, primarily serving the Chinese market.

Basis (formerly Centro) provides a comprehensive programmatic advertising platform combining DSP, workflow automation, and campaign management. The platform serves agencies and brands with integrated media buying, planning, and optimization capabilities across display, video, CTV, and native advertising.

Beeswax is a customizable programmatic advertising platform offering bidder-as-a-service technology for agencies, brands, and ad tech companies.

Beeswax provides a customizable programmatic bidding platform that allows advertisers and agencies to build their own DSP. Acquired by Comcast in 2021, it offers white-label programmatic infrastructure for enterprises seeking more control over their advertising technology.

Bidtheatre is a self-service programmatic advertising platform that provides access to premium inventory across display, video, and native formats. The platform focuses on making programmatic advertising accessible to mid-market advertisers with transparent pricing and user-friendly campaign management tools.

Bucksense is a white-label DSP platform provider that enables agencies and brands to launch their own programmatic advertising platforms. They offer enterprise-grade bidding technology, campaign management tools, and customizable interfaces for programmatic buying.

Chango was a programmatic search retargeting platform that enabled advertisers to target display ads based on search intent data before being acquired by Twitter in 2014.

Crimtan is a global programmatic advertising platform offering managed services and proprietary technology for display, video, mobile, and native advertising. They provide both DSP technology and full-service media buying with a focus on performance marketing.

Criteo is a global commerce media company that provides performance marketing and monetization services. The company specializes in AI-powered personalized advertising, dynamic retargeting, and retail media solutions across the open internet.

Google's enterprise demand-side platform (DSP) for programmatic advertising, enabling advertisers and agencies to manage display, video, audio, and connected TV campaigns at scale.

Emodo is Ericsson's advertising platform that leverages telecom data for audience targeting and measurement. The company provides location intelligence, audience insights, and programmatic advertising solutions using carrier-grade data.

Eyereturn Marketing was a digital advertising technology company specializing in dynamic creative optimization and programmatic display advertising solutions.

Fetchback was a retargeting technology provider that helped advertisers re-engage website visitors through display advertising across the web.

Google is a multinational technology company and the world's dominant digital advertising platform, operating the largest search engine and extensive ad tech infrastructure.

Infectious Media is a programmatic advertising agency and trading desk that manages display, video, mobile, and social media campaigns. They combine proprietary technology with managed service expertise to optimize programmatic media buying for brands and agencies.

Kayzen is a mobile demand-side platform built specifically for mobile app marketers, offering programmatic advertising solutions with transparent pricing and advanced optimization algorithms. The platform focuses on user acquisition and retargeting for mobile apps.

Knorex is a leading AdTech company that provides a unified programmatic advertising platform called XPO. It empowers marketers to manage, optimize, and measure their digital campaigns across various channels and formats, leveraging AI to deliver relevant and effective ad experiences.

Machine Advertising is a programmatic advertising platform that leverages artificial intelligence to optimize ad campaigns across various digital channels. It provides brands and agencies with data-driven insights and automation tools to deliver highly targeted and efficient advertising solutions. The company aims to maximize return on investment through its advanced AI-powered platform.

Magnetic was a programmatic marketing platform that specialized in search retargeting and audience targeting solutions for digital advertisers.

Mediasmart is a leading mobile programmatic advertising platform that provides a self-serve Demand-Side Platform (DSP). It enables advertisers to manage, optimize, and scale their mobile ad campaigns, focusing on user acquisition and re-engagement through advanced targeting and real-time bidding.

Meta is a global technology company that operates the world's largest social media platforms and provides comprehensive digital advertising solutions powered by advanced AI and targeting capabilities.

Perfect Audience was a retargeting platform that enabled small and medium-sized businesses to run display and social media retargeting campaigns across multiple channels.

Retune DSP is a demand-side platform providing programmatic advertising solutions for digital marketers and agencies.

Rocket Fuel (acquired by Sizmek) was an AI-powered programmatic media buying platform that used predictive algorithms for ad targeting and optimization. The company specialized in programmatic display, video, and mobile advertising.

Simpli.fi is a leading programmatic advertising platform that enables advertisers to execute localized campaigns across various digital channels. It specializes in unstructured data and provides solutions for local, national, and multi-location brands to target audiences with precision with its demand-side platform (DSP).

Simpli.fi is a programmatic advertising platform specializing in localized and addressable advertising solutions including geofencing, site retargeting, and CTV. The company provides DSP technology with advanced location-based targeting capabilities for agencies and direct advertisers.

SiteScout was the first self-serve advertising platform for buying online banner ad space in real-time, pioneering programmatic display advertising.

Taptap Digital is a mobile-first demand-side platform specializing in performance marketing and user acquisition for apps. The company provides programmatic buying tools optimized for mobile app install campaigns and in-app engagement.

Premium streaming TV. One-click commerce. Trusted journalism. The world’s most popular audio and podcasts. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising.

AI-powered advertising automation platform that optimized social media ad campaigns across Facebook, Instagram, and other platforms using machine learning.

Triggit was a retargeting platform that pioneered real-time bidding technology for display advertising before being acquired by Facebook in 2012.

Verizon Media DSP was a demand-side platform that enabled programmatic advertising across Yahoo's properties and the broader web before being rebranded as Yahoo DSP.

Xandr Invest is a demand-side platform (DSP) that enables advertisers and agencies to plan, buy, and measure digital advertising across multiple channels and formats.

Xaxis is GroupM's programmatic advertising platform and outcome media specialist, providing data-driven digital media buying and optimization services globally.

Yahoo's demand-side platform (DSP) that enables advertisers and agencies to programmatically buy display, video, native, and connected TV advertising across premium inventory.

Yahoo Japan (now LY Corporation) is Japan's leading internet services company operating a major digital advertising platform, search engine, e-commerce, and portal services.