Adello

Swiss-headquartered mobile MarTech provider offering AI-driven campaign optimization and fraud prevention for advertisers and agencies

Adello is a mobile marketing technology company that originated as an early mobile ad network in 2008 and has since grown into a full-scale MarTech company.¹ Its core product, AdCTRL™, is a patented SaaS mobile advertising platform powered by artificial intelligence, with self-learning algorithms that optimize directly toward a client's chosen KPI.¹ Through AdCTRL™, advertisers, media agencies, and brands can place campaigns based on predicted interests, affinities, and local context, and measure the effectiveness of those campaigns.¹ Adello has also developed ADELLO GP, a contextual targeting solution for YouTube ads that uses patented AI to analyze video content — including dialogues and in-video objects — and clusters millions of processed videos to deliver ads to the most contextually relevant audiences.² On the fraud prevention side, Adello's AdCTRL™ Defender, launched in 2016, uses real-time processing and on-device behavioral analysis to detect invalid traffic, operating both pre- and post-bid, with detailed fraud reports available to key customers on a subscription basis.¹ Adello offers two pricing models: a managed service in which Adello's team runs campaigns on behalf of clients, and Adello.Direct, a SaaS model built on a transparent flat fee that ensures the full budget goes toward the media buy with no hidden deductions.¹ Source 1: swissmarte.ch — Adello, a leading mobile marketing technology | SwissMartech Source 2: titaninnovationawards.com — Best Artificial Intelligence Technology Innovation Adello GP...