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Basis DSP

Basis DSP

Programmatic AdvertisingProductbasis.net

Basis DSP is a demand-side platform and advertising automation platform built for agencies and enterprise marketing teams running complex omnichannel campaigns, handling everything from programmatic buying through financial reconciliation within a single system.

Last updated Oct 5, 2026 by the ATDb Editorial Team · Connections updated Oct 21, 2026

In the news
Founded
2001
HQ
Chicago, Illinois, United States
Connections
33

AI-drafted from public sources5 sources cited

At a glance

Employees
501-1000
Funding
$50M+
Revenue
$50M-$150M
12integrations9competitors
Demand Side Platform (DSP)

About

A leading independent DSP and workflow automation platform for agencies and brands, differentiated by its all-in-one operational approach

Basis DSP is a demand-side platform and advertising automation platform built for agencies and enterprise marketing teams running complex omnichannel campaigns, handling everything from programmatic buying through financial reconciliation within a single system. Its programmatic buying engine supports real-time bidding across display, video, mobile, native, audio, Connected TV, and digital out-of-home channels. The platform provides targeting across more than 1,000 audience parameters and includes a curated private marketplace deal library where buyers can browse, negotiate, and activate deals with premium publishers — including Hulu, Spotify, the New York Times, and ESPN — without leaving the platform. Basis carries a 4.5/5 rating on G2 from 287 verified reviews and has been named a Leader in the Demand Side Platform category every quarter since 2017. Source 1: mediaplanningtool.com — Basis Technologies Review 2026: Pricing, Pros & Cons, Best ...

Business model

SaaS / Platform

Target market

Mid-Market and Enterprise

What they offer

  • Basis DSP

    Programmatic demand-side platform enabling media buying across display, video, CTV, audio, and native channels with advanced audience targeting and optimization.

  • Basis Workflow Automation

    Automates repetitive agency tasks including reporting, billing reconciliation, insertion order management, and media planning workflows.

  • Campaign Management

    Centralized campaign planning, trafficking, and performance monitoring tools integrated within the Basis platform.

  • Basis AI

    AI-powered optimization and bidding capabilities that automate campaign performance improvements and audience targeting decisions.

  • Reporting & Analytics

    Unified reporting dashboard providing cross-channel performance insights, custom reporting, and automated report delivery.

  • Audience Targeting

    First-party, third-party, and contextual audience targeting tools including lookalike modeling and retargeting capabilities.

Key features

Unified DSP and workflow automation in a single platformCross-channel media buying (display, video, CTV, audio, native)Automated billing and reconciliationAI-driven campaign optimization and biddingIntegrated media planning and flowchartingAutomated reporting and scheduled deliveryContextual and audience-based targetingPrivate marketplace (PMP) and programmatic guaranteed dealsTeam collaboration and permissions managementConnected TV (CTV) and streaming audio buying

Use cases

Programmatic display and video campaign execution for agenciesConnected TV (CTV) and streaming media buyingCross-channel campaign management and reportingAgency workflow automation and operational efficiencyAudience targeting and retargeting campaignsPrivate marketplace deal managementBrand awareness and direct response campaignsAutomated reporting for agency clients

Customer segments

Independent advertising agenciesFull-service media agenciesIn-house brand marketing teamsPerformance marketing teamsMid-market and enterprise advertisers

Tech & specs

Technology stack

Real-time bidding (RTB) infrastructureMachine learning and AI optimizationCloud-based SaaS architectureAPI integrationsData management and audience segmentationProgrammatic guaranteed and PMP deal management

Security & compliance

SOC 2GDPRCCPAIAB standards complianceBrand safety controls

Deployment

Cloud

API

Yes

Explore further

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