Basis DSP

Chicago, Illinois, United States · Founded 2001

501-1000 employees · $50M+

Sourced & current · updated Jun 8, 2026Website

Basis (formerly Centro) provides a comprehensive programmatic advertising platform combining DSP, workflow automation, and campaign management. The platform serves agencies and brands with integrated media buying, planning, and optimization capabilities across display, video, CTV, and native advertising.

Where they sit

Stack tier: Ecosystem Services (A)

Demand Side Platform (DSP)

Mid-tier DSP with strong agency focus, differentiated by integrated workflow automation and campaign management tools