Amobee combines brand intelligence with programmatic advertising capabilities to enable unified planning, buying, and measurement across digital and TV channels for brand-focused campaigns.
Last updated Mar 8, 2026 by AI Enrichment
- Industry
- Demand-Side Platform (DSP)
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 201-500
- Funding
- $310.1M
- Revenue Range
- $100M-$250M
- Stock Symbol
- NASDAQ:TREM
- Parent Company
- VIDAA USA (via Tremor International)
- API Available
- Yes
Market Position
Mid-tier DSP focused on brand advertising and omnichannel campaigns
Overview
Amobee is a programmatic advertising platform that provides brand advertisers, agencies, and media companies with unified planning, activation, and measurement solutions across digital, social, and television channels. The company specializes in combining brand intelligence with programmatic buying capabilities, offering tools for audience discovery, media planning, cross-channel campaign execution, and performance analytics. Originally founded in 2005, Amobee was acquired by Singtel in 2012 and later became part of Tremor International in 2021 through a $239 million acquisition. Following Tremor International's acquisition by VIDAA USA in 2024, Amobee continues to operate as part of a larger advertising technology ecosystem, maintaining its platform for demand-side programmatic advertising with particular strength in brand advertising and TV convergence solutions.
Products & Features
Amobee DSP
Demand-side platform for programmatic media buying across display, video, mobile, social, and connected TV
Brand Intelligence
Audience insights and brand analytics platform for understanding consumer behavior and brand perception
Amobee TV+
Converged TV solution combining linear TV and connected TV planning and buying
Unify
Cross-channel campaign planning and activation platform
Key Features
Omnichannel programmatic buyingBrand intelligence and audience insightsCross-channel attribution and measurementTV and digital convergenceReal-time bidding and optimizationSocial media advertising integrationCustom audience creation and targetingUnified reporting dashboard
Use Cases
Cross-channel brand awareness campaignsTV and digital convergence advertisingAudience discovery and insights for brand marketersProgrammatic video advertisingSocial media campaign managementConnected TV advertisingMulti-touch attribution analysis
Customer Segments
Brand advertisersAdvertising agenciesMedia agenciesTrading desksEnterprise brands