Acxiom

A leading data and identity solutions provider serving major brands, agencies, and platforms, and serving as the connected data and identity foundation for Omnicom.

Acxiom is a data and technology company that solves complex challenges for leading brands and agencies by building the foundation for AI-powered marketing and decisioning.¹ As the connected data and identity foundation for Omnicom, Acxiom unifies, connects, and prepares data for AI-driven marketing and decision-making, maximizing technology investments.¹ Its Real ID product integrates with Nielsen's ID system so that agencies and marketers can leverage Real ID audiences in Nielsen ONE for cross-platform and data-driven linear media — an industry first — enabling them to identify, reach, measure, and optimize messaging across audiences at scale.² Through a collaboration with Snowflake, Acxiom brings its data and identity solutions directly into brands' cloud environments, eliminating the need to move first-party data while empowering marketers with real-time insights, precise audience segmentation, and improved personalization across composable, AI-enabled architectures.³ Source 1: acxiom.com — About Source 2: nielsen.com — Nielsen and Acxiom Collaborate to Bring Increased ... Source 3: snowflake.com — Snowflake and Acxiom Announce Plans to Transform AI- ...