Valassis

Leading provider of shared mail and promotional marketing solutions in North America

Valassis is a prominent marketing technology and services company that operates as a subsidiary of Vericast (formerly Harland Clarke Holdings). The company specializes in connecting brands with consumers through a multi-channel approach that includes shared mail programs, digital advertising, newspaper inserts, and in-store marketing solutions. Valassis serves major retailers, consumer packaged goods (CPG) manufacturers, restaurants, and other consumer-facing businesses with data-driven marketing campaigns designed to drive purchase behavior and customer engagement. The company operates several well-known products including RedPlum, a widely distributed coupon insert program, and Save.com, a digital coupon platform. Valassis leverages extensive consumer data and analytics to help brands target households more effectively across both traditional and digital channels. Their solutions combine direct mail, digital display, mobile advertising, and retail point-of-sale marketing to create integrated campaigns. As part of Vericast, Valassis continues to maintain its brand identity while benefiting from the broader capabilities of its parent organization. The company holds a significant position in the promotional marketing space, particularly in the grocery and CPG sectors, where it competes with other major marketing services providers. Valassis's strength lies in its ability to reach consumers at multiple touchpoints throughout their purchase journey, from awareness through in-store activation.