Quotient Technology

A leading digital promotions and retail media platform for CPG brands and retailers in the US; part of Neptune Retail Solutions since its September 2023 acquisition

Quotient Technology was an advertising technology company that specialized in digital promotions, retail media, digital out-of-home advertising, social influencer marketing, display advertising, and data and analytics. Its platform leveraged a footprint of over 100 million CPG buyers and drew on item-level purchase data from roughly 400 million transactions per month, representing $150 billion in total annual sales, to construct targetable shopper segments for use in digital advertising. Its audience solutions connected to demand-side platforms and leading publisher platforms, enabling activation across display, mobile, video, social, advanced TV, streaming audio, and digital out-of-home formats. Serving hundreds of CPG brands and retailers — including Clorox, Procter & Gamble, Albertsons, CVS, and Dollar General — Quotient used its Promotions, Media, Audience, and Analytics Cloud platforms to target audiences, optimize performance, and deliver measurable sales results. Neptune Retail Solutions, a Charlesbank Capital Partners portfolio company, acquired Quotient on September 5, 2023, in an all-cash transaction with an aggregate equity value of approximately $430 million, at $4.00 per share. Quotient was not renamed; it operates as part of Neptune.