Ubimo

Location intelligence provider for mobile advertising

Ubimo was a location-based mobile advertising and marketing platform that specialized in using real-world location data to help brands and advertisers reach consumers with contextually relevant messages. The company developed technology that analyzed mobile location signals to understand consumer behavior patterns, foot traffic, and movement data, which could then be used for audience targeting, campaign measurement, and attribution. Ubimo's platform enabled advertisers to target users based on their physical location history and behaviors, offering solutions for location-based audience segmentation, competitive conquesting, and measuring the impact of digital advertising on physical store visits. Founded in Israel, Ubimo positioned itself as a leader in the location intelligence space within the mobile advertising ecosystem. The company worked with brands, agencies, and other advertising technology platforms to deliver location-enhanced advertising capabilities. In 2019, Ubimo was acquired by Verve Group (formerly PubNative), a mobile advertising platform, which integrated Ubimo's location intelligence capabilities into its broader programmatic advertising offerings. Following the acquisition, Ubimo's technology and team were absorbed into Verve Group's operations, and the Ubimo brand ceased to operate as a distinct entity in the market.