Ubimo

A mid-tier location intelligence and mobile advertising platform that differentiated through real-world data analytics and foot traffic attribution, acquired by Quotient Technology to bolster its shopper media capabilities.

Acquired by Quotient Technology in 2019, Ubimo was a location intelligence and data analytics company founded in Israel that specialized in leveraging real-world location signals to enable precise, context-aware mobile advertising. The platform aggregated and analyzed large volumes of location data to help brands, agencies, and retailers understand consumer behavior patterns and reach audiences based on where they had been, where they were, and where they were likely to go. Ubimo's technology translated physical-world movement data into actionable advertising intelligence, enabling more effective campaign targeting and measurement. Ubimo's core offering centered on its location data platform, which combined point-of-interest data, audience segmentation, and real-time signals to power programmatic advertising campaigns. The company served advertisers and agencies seeking to bridge the gap between digital advertising and offline consumer behavior, making it particularly relevant for CPG brands, retailers, and out-of-home advertisers. Its analytics capabilities also allowed clients to measure the real-world impact of digital campaigns, including foot traffic attribution. Quotient Technology, known for its digital promotions and media network serving consumer packaged goods brands and retailers, acquired Ubimo to strengthen its location-based advertising and audience intelligence capabilities. The acquisition allowed Quotient to enhance its media platform with richer location data and targeting tools, integrating Ubimo's technology into its broader suite of shopper marketing and digital media solutions. Following the acquisition, Ubimo's capabilities were folded into Quotient's platform, with the Ubimo brand gradually absorbed into the parent company's product offerings.