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Dynata

Dynata

Market Research & Data Intelligencedynata.com

Dynata is the world's largest first-party data company, delivering actionable insights that inform business decisions at scale.

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
2018
HQ
Shelton, Connecticut, United States
Connections
15

AI-drafted from public sources7 sources cited

At a glance

Employees
1001-5000
Funding
Undisclosed
Revenue
$500M-$1B
12integrations1competitors1corporate family
Data Management PlatformVerification & Measurement

About

World's largest first-party data and survey panel provider, serving Fortune 500 brands, top agencies, and leading research firms globally

Dynata is the world's largest first-party data company, delivering actionable insights that inform business decisions at scale. Its AI-driven QualityScore™ solution, launched in 2020, evaluates respondent behaviors to detect fraud and inattentiveness, and as of June 2025 is also available for third-party survey programming tools. An expanded partnership with Data Axle gives Dynata access to a match key file of over two billion digital identifiers, marking a significant growth moment for its identity infrastructure. Source 1: dynata.com — About Dynata Source 2: inex.one — Dynata Source 3: martechcube.com — Dynata and Data Axle Expand Partnership to Enhance Data

Business model

Data-as-a-Service

Target market

Enterprise

What they offer

  • Dynata Insights Platform

    End-to-end survey and data collection platform enabling custom research studies with access to Dynata's global panel

  • Dynata Ad Testing

    Pre- and post-campaign ad effectiveness measurement tools for creative testing and brand lift analysis

  • Dynata Audience Targeting

    Programmatic audience segments built from first-party survey data for digital advertising activation

  • Dynata Brand Tracking

    Continuous brand health monitoring solution tracking awareness, perception, and competitive positioning over time

  • Dynata Data Services

    Custom data collection and sample fulfillment services for third-party research platforms and agencies

  • Dynata Analytics

    Advanced analytics and reporting tools for deriving actionable insights from collected survey and behavioral data

Key features

60M+ verified first-party panel members across 40+ countriesProgrammatic sampling and real-time survey deliveryMulti-mode data collection (online, mobile, CAPI)Ad effectiveness and brand lift measurementAudience segmentation and activation for programmatic advertisingContinuous brand tracking and competitive benchmarkingAPI-based sample integration for third-party platformsQuality controls including digital fingerprinting and fraud detection

Use cases

Brand lift and advertising effectiveness measurementConsumer segmentation and audience profilingNew product concept testing and innovation researchCompetitive brand tracking and market share analysisProgrammatic audience targeting using survey-based segmentsCustomer satisfaction and NPS researchPolitical and public opinion pollingHealthcare and pharma patient and physician research

Customer segments

Fortune 500 brands and consumer goods companiesAdvertising agencies and media buying groupsMarket research firms and consultanciesHealthcare and pharmaceutical companiesFinancial services and insurance companiesTechnology companiesGovernment and public sector organizationsAcademic and non-profit research institutions

Tech & specs

Technology stack

Proprietary panel management platformRESTful APIs for sample integrationMachine learning for respondent quality scoringDigital fingerprinting and fraud detectionCloud-based survey delivery infrastructureReal-time data processing and analyticsProgrammatic audience activation integrations

Security & compliance

GDPRCCPAISO 27001SOC 2ESOMAR membershipMRS membershipCASRO standards

Deployment

Cloud

API

Yes

Explore further

3 views
On the AtlasVerification & Brand SafetyOn the Mapby country + regionOn the GraphNetwork around Dynata