SurveyMonkey

Leading online survey platform with significant brand recognition and market share in the self-service survey software category

SurveyMonkey, now operating as Momentive (the parent company rebranded in 2021), is a comprehensive experience management platform that provides survey and feedback solutions to businesses, researchers, and individuals worldwide. The platform enables users to create, distribute, and analyze surveys across multiple channels, offering powerful data collection and analytics capabilities. Originally founded as a simple online survey tool, SurveyMonkey has evolved into an enterprise-grade platform serving millions of users globally. While SurveyMonkey operates as part of Momentive, the SurveyMonkey brand remains active and continues to be the primary consumer-facing product. The platform serves a diverse customer base ranging from individual users and small businesses to Fortune 500 companies, offering solutions for market research, customer experience, employee engagement, and event feedback. In the broader AdTech and MarTech ecosystem, SurveyMonkey plays a crucial role in helping organizations gather first-party data and customer insights that inform marketing strategies, product development, and customer experience optimization. Momentive was taken private in 2021 through an acquisition by a consortium of investors, and the company continues to operate the SurveyMonkey platform alongside other experience management tools. The platform maintains its position as one of the most recognized names in online survey software, competing in the broader customer experience and market research technology space.